Connecting brands to shoppers

Our audience loves to shop. Rakuten members come to us to discover new brands, shop their favorite ones, and get rewarded on every purchase.

Rakuten is a free, membership-based shopping platform

Rakuten is a free, membership-based shopping platform

Shoppers come to Rakuten to discover new brands, shop their favorite ones, and get rewarded on every purchase across every category.

Members activate the Cash Back offer from the merchant and are seamlessly redirected to the merchant's website. To date, members have taken over 4 billion trips.

Members shop directly on partner websites earning Cash Back through Rakuten, with $4.6B Cash Back earned to date. Rakuten is paid a small commission only when a sale occurs.

Always-on shopping?  
We’re here for it.

Rakuten members engage across channels as they flow through  the conversion funnel.

Desktop

Desktop shoppers spend an average of $142 per purchase.
Click on the link to learn more about the offers
App

App buyers make an average of 3 purchases a month.
Browser Extension

The average Rakuten extension shopper spends $141 per purchase.
In Store

In Store rewards increase your total Rakuten sales by 10-20%.
Learn More

We attract the shoppers that can’t  get enough

People come back to shop deals and events for every season and moment. We really get to know them because our experiences work, delivering insights for better performance.