Rakuten

Inflation is easing but it’s still higher than the three-year average pre-pandemic Consumer spend remained positive through December 2022, despite consistent pressure for high inflation rates. In particular, the second half of the year saw a steady decline in inflation with the year closing at a 6.5% inflation rate. In looking at retail sales, consumer […]

With the big game just days away, we’re overwhelmed with a whirlwind of emotions: excitement, anticipation, pride, and so much more. Rakuten is advertising in the Big Game for the second year in a row, and as we count down the days to kickoff it’s important for us to reflect on our journey as a […]

We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners. Rakuten recently partnered with a leading high-end department store to test the incremental value gained from their Cash Back program. MediaPost sheds light into the findings of Rakuten’s incrementality […]

2023 is the year for reset The start of 2023 looks vastly different than the beginning of 2022. For the first time in three years, retailers are entering the new year with more predictable conditions consistent with the ebbs and flows of regular economic cycles. Without the burden of latent inventory upsetting the shelves, and […]

To drive maximum growth, every affiliate marketer must look ahead to understand how their category and customers will evolve. So, what’s ahead for affiliate? We asked our experts to point out the most important trends they expect in the next 12-18 months. Here are six ways the market is changing, plus tips and recommendations for […]

Have you bought anything pre-owned online yet? Resale is a large and fast-growing segment of e-commerce. According to Statista, online sales of resale items were projected to exceed $77B in 2022 and rise to almost $200B by 2030. Online resale revenue will exceed offline by 2026. Online retail is the fastest-growing segment of the second-hand […]

Shutterfly proves the effectiveness of Cash Back Brands often ask us what’s the best Cash Back rate to power optimal performance against their business targets. Any decision to increase or decrease Cash Back rate impacts margins and gross profit. Whether or not it makes sense to offer a higher Cash Back rate depends on demand […]

Rakuten and Vogue Business investigate how luxury shoppers are responding to economic uncertainty. More than 1,000 luxury fashion consumers in the US were surveyed to find out how they are responding to new economic realities. This research investigates how shoppers are funding luxury purchases; the brands they are prioritizing; and the impact of macroeconomic trends […]

Shoppers are poised to spend throughout the season. Are you ready?  Holiday shopping has seen an undeniable pull forward this year and the seasonal race to steal share has intensified with looming economic uncertainty and persistent shopper demand.   Rakuten maintains the Holiday outlook is positive for retailers over the next two weeks if they can […]

In our Behind the Cash Back post we recapped key learnings from our Q4 webinar, focusing on the four changes in shopper behavior that will impact the approach to the retail calendar.   Brands are met with both an opportunity – capture their share of wallets and shoppers – and a challenge. Retain their customers. So, […]