February 22, 2024Insights
Cash Back is king of loyalty perks
Recent research from Marigold and Econsultancy shows over half of adults globally prioritize points or reward systems over all other loyalty perks. Consumers expect value in return for their loyalty and Cash Back is a great way to deliver it.
February 20, 2024Insights
Here’s what’s trending in 2024
New York Fashion Week came and went, and now the fashion world is buzzing with new trends and of the moment designers. We loved GLAMOUR’s run down of the trends you need to know (and shop) in 2024. Keep reading to see their piece. And once you know what’s trending, read on as we’re sharing which categories are hot on Rakuten in the first weeks of 2024.
February 13, 2024Insights
Accessible luxury doesn’t need to diminish exclusivity
When it comes to luxury shopping, what was once out of reach for many is now becoming more attainable. This is opening doors for a new generation of luxury buyers. Rakuten Chief Revenue Officer, Julie Van Ullen, shared an article on accessible luxury with Retail TouchPoints.
January 10, 2024Insights
2024 privacy changes and the impact on advertisers
2024 brings a massive shift in the digital advertising landscape, with the long-awaited death of the third-party cookie. These cookies hold a wealth of user data, allowing advertisers to target individuals with unprecedented accuracy. But concerns over privacy have led Google to finally phase out third-party cookies in 2024. So, what does this mean for advertisers and the future of digital marketing?
December 18, 2023Marketing Strategies
3 strategies to boost your end-of-year sales
Cyber Week may be behind us, but the buying season isn’t over yet. This is the homestretch. For retailers, these final days leading up to Christmas are a crucial window to capitalize on lingering gift-seekers and solidify year-end goals. Use these strategies to wrap up the holiday shopping season – and the year – on a high note.
December 11, 2023Marketing Strategies
5 affiliate marketing tips for 2024
In today's marketing landscape, cost-effectiveness and measurable results are non-negotiables. That's largely why affiliate marketing is quickly becoming core to many marketing strategies. Its performance-based nature and high ROI make it an irresistible draw for brands looking to maximize impact. If you’re looking for guidance on launching or refining your affiliate marketing strategy in 2024, these five tips will guide you toward success.
December 6, 2023Insights
Retail sales events driving purchase and loyalty this holiday season
Green Monday is just days away and we anticipate 2023 shoppers will stay engaged as they look for the next round of discounts and deals following Black Friday and Cyber Monday.
November 29, 2023Marketing Strategies
Last call for holiday shoppers: The December Push is on
December is shaping up to be a make-or-break month for the retail industry. While consumers are expected to spend throughout the holiday season, they will also be more discerning in their purchasing decisions, continuing to take advantage of deep discounts and waiting for the best deals. Retailers, therefore, must maintain a presence in the final weeks to maximize sales and maintain customer loyalty.
November 16, 2023Marketing Strategies
Drive elevated performance with Rakuten’s Champion Buyer Events
Each year, Rakuten holds hundreds of retail events both online and in-store that drive volume of shopper traffic and create opportunities for merchants to get in front of engaged shoppers. One of our most performant events are our Champion Buyer Events.
November 8, 2023Insights
Rakuten x Athletic Apparel Brand make holiday shopping more rewarding
Last year, we wrote the Q4 playbook to help our merchants maintain shopper attention and maximize performance on Rakuten throughout the season. Here’s what happened when one brand ran the playbook.
October 27, 2023Insights
Retailers must bring the holiday magic to stay competitive
It seems this holiday shopping season is kicking off with a not-so-cheerful start. Holiday sales growth is expected to slow for the second consecutive year as lingering inflation, high interest rates, and student loan repayments loom over consumers. It’s not all doom and gloom, though. Despite economic pressures, the growing consensus is that consumers will spend, and holiday sales will grow.
October 11, 2023Insights
6 stats every affiliate marketer needs to know
Affiliate marketing is a powerful strategy that involves partnering with publishers who promote products or services for brands in exchange for a commission on sales they generate. In this blog post, we’re listing six affiliate marketing statistics that every advertiser and affiliate marketer should know.