Rakuten

Around this time every year brands ask us, “How can we make the most of our holiday season success on Rakuten?” Last year, we wrote the playbook to guide them through the busy and competitive Q4. Here’s what happened when one of our brand partners ran the playbook.

If you’re not in front of shoppers early, you’re leaving sales on the table. Our latest blog covers strategies to capture shoppers’ attention early on and keep them coming back throughout the season.

Coming into the holiday season, the pressures of higher prices and interest rates, credit card and student loan debt are building on consumers. To overcome the anticipated humdrum holiday season, here’s how brands and retailers should prepare.

In this post, we'll dive into several omni-channel strategies that retailers should consider integrating or improving upon, not only to thrive during the competitive holiday season but to sustain this approach well beyond

Research conducted by Rakuten and Vogue Business found spend from younger luxury buyers is growing 3x faster than other generations. How have designer brands evolved to win the attention of the new luxury buyers?

People are feeling increased pressure. They’re going to have a new demand for discounts as they prioritize needs over wants and make clear tradeoffs. Here’s a closer look at what’s driving this shift in consumer behavior and purchasing decisions.

To maintain attention and drive sustained spend throughout the remainder of Q3 and Q4, consider the following tactics when planning your second half cash back strategy with Rakuten.

Back-to-school is a long season with the potential to significantly impact brands’ bottom lines and set the foundation for Q4 success. Set your brand up for success with these steps.

In recent years, retail has proven to be flexible and adaptable, weathering economic headwinds and changing consumer behavior. How can retailers continue to maintain their resilience?

Investing in a cash back strategy is a great way for marketers to win the wallets of shoppers who are getting smarter and savvier across the board.

As technology advances and options expand, customer expectations continue to skyrocket. Consumers expect convenience, to be rewarded on their everyday purchases, and a connected experience regardless of where the touchpoint is taking place. Brands are challenged with how to meet these demands in a way that adds value to their customers.

From loyalty programs and cash back incentives to the rise of retail events, consumers have an arsenal of tools at their disposal for saving big on almost any purchase these days.