Insights

28 posts in 'Insights'
Insights

Back-to-school shopping has already begun. Here’s 5 tips to win shoppers

The school year isn't over yet, but back-to-school shopping has already begun, a recent article from eMarketer. We're sharing their insights below on when retailers can expect parents and students to start shopping. But that’s not all. Keep reading for five tips on how to set your brand up for success this back-to-school season.
Insights

Cash Back is the value shoppers are looking for

Though more deliberate with their dollars, consumers are still eager to buy and are outspending compared to last year. The average shopper is looking to spend their money with brands that can offer them value. Rakuten Chief Revenue Officer, Julie Van Ullen, recently dove into the current retail environment and consumer behavior in a segment with Bloomberg Business.
Insights

Cash Back is king of loyalty perks

Recent research from Marigold and Econsultancy shows over half of adults globally prioritize points or reward systems over all other loyalty perks. Consumers expect value in return for their loyalty and Cash Back is a great way to deliver it.
Insights

Here’s what’s trending in 2024

New York Fashion Week came and went, and now the fashion world is buzzing with new trends and of the moment designers. We loved GLAMOUR’s run down of the trends you need to know (and shop) in 2024. Keep reading to see their piece. And once you know what’s trending, read on as we’re sharing which categories are hot on Rakuten in the first weeks of 2024.
Insights

Accessible luxury doesn’t need to diminish exclusivity

When it comes to luxury shopping, what was once out of reach for many is now becoming more attainable. This is opening doors for a new generation of luxury buyers. Rakuten Chief Revenue Officer, Julie Van Ullen, shared an article on accessible luxury with Retail TouchPoints.
Insights

2024 privacy changes and the impact on advertisers

2024 brings a massive shift in the digital advertising landscape, with the long-awaited death of the third-party cookie. These cookies hold a wealth of user data, allowing advertisers to target individuals with unprecedented accuracy. But concerns over privacy have led Google to finally phase out third-party cookies in 2024. So, what does this mean for advertisers and the future of digital marketing?
Insights

Retail sales events driving purchase and loyalty this holiday season

Green Monday is just days away and we anticipate 2023 shoppers will stay engaged as they look for the next round of discounts and deals following Black Friday and Cyber Monday.
Insights

Rakuten x Athletic Apparel Brand make holiday shopping more rewarding

Last year, we wrote the Q4 playbook to help our merchants maintain shopper attention and maximize performance on Rakuten throughout the season. Here’s what happened when one brand ran the playbook.
Insights

Retailers must bring the holiday magic to stay competitive

It seems this holiday shopping season is kicking off with a not-so-cheerful start. Holiday sales growth is expected to slow for the second consecutive year as lingering inflation, high interest rates, and student loan repayments loom over consumers. It’s not all doom and gloom, though. Despite economic pressures, the growing consensus is that consumers will spend, and holiday sales will grow.
Insights

6 stats every affiliate marketer needs to know

Affiliate marketing is a powerful strategy that involves partnering with publishers who promote products or services for brands in exchange for a commission on sales they generate. In this blog post, we’re listing six affiliate marketing statistics that every advertiser and affiliate marketer should know. 
Insights

Rakuten x Shoe Brand bring the joy of shopping

Around this time every year brands ask us, “How can we make the most of our holiday season success on Rakuten?” Last year, we wrote the playbook to guide them through the busy and competitive Q4. Here’s what happened when one of our brand partners ran the playbook.
Insights

How luxury brands have adapted to win Gen Z

Research conducted by Rakuten and Vogue Business found spend from younger luxury buyers is growing 3x faster than other generations. How have designer brands evolved to win the attention of the new luxury buyers?