Insights

Recent research from Marigold and Econsultancy shows over half of adults globally prioritize points or reward systems over all other loyalty perks. Consumers expect value in return for their loyalty and Cash Back is a great way to deliver it.

New York Fashion Week came and went, and now the fashion world is buzzing with new trends and of the moment designers. We loved GLAMOUR’s run down of the trends you need to know (and shop) in 2024. Keep reading to see their piece. And once you know what’s trending, read on as we’re sharing which categories are hot on Rakuten in the first weeks of 2024.

When it comes to luxury shopping, what was once out of reach for many is now becoming more attainable. This is opening doors for a new generation of luxury buyers. Rakuten Chief Revenue Officer, Julie Van Ullen, shared an article on accessible luxury with Retail TouchPoints.

2024 brings a massive shift in the digital advertising landscape, with the long-awaited death of the third-party cookie. These cookies hold a wealth of user data, allowing advertisers to target individuals with unprecedented accuracy. But concerns over privacy have led Google to finally phase out third-party cookies in 2024. So, what does this mean for advertisers and the future of digital marketing?

Green Monday is just days away and we anticipate 2023 shoppers will stay engaged as they look for the next round of discounts and deals following Black Friday and Cyber Monday.

Last year, we wrote the Q4 playbook to help our merchants maintain shopper attention and maximize performance on Rakuten throughout the season. Here’s what happened when one brand ran the playbook.

It seems this holiday shopping season is kicking off with a not-so-cheerful start. Holiday sales growth is expected to slow for the second consecutive year as lingering inflation, high interest rates, and student loan repayments loom over consumers. It’s not all doom and gloom, though. Despite economic pressures, the growing consensus is that consumers will spend, and holiday sales will grow.

Affiliate marketing is a powerful strategy that involves partnering with publishers who promote products or services for brands in exchange for a commission on sales they generate. In this blog post, we’re listing six affiliate marketing statistics that every advertiser and affiliate marketer should know. 

Around this time every year brands ask us, “How can we make the most of our holiday season success on Rakuten?” Last year, we wrote the playbook to guide them through the busy and competitive Q4. Here’s what happened when one of our brand partners ran the playbook.

Research conducted by Rakuten and Vogue Business found spend from younger luxury buyers is growing 3x faster than other generations. How have designer brands evolved to win the attention of the new luxury buyers?

People are feeling increased pressure. They’re going to have a new demand for discounts as they prioritize needs over wants and make clear tradeoffs. Here’s a closer look at what’s driving this shift in consumer behavior and purchasing decisions.

Back-to-school is a long season with the potential to significantly impact brands’ bottom lines and set the foundation for Q4 success. Set your brand up for success with these steps.