Insights

Inflation is easing but it’s still higher than the three-year average pre-pandemic Consumer spend remained positive through December 2022, despite consistent pressure for high inflation rates. In particular, the second half of the year saw a steady decline in inflation with the year closing at a 6.5% inflation rate. In looking at retail sales, consumer […]

2023 is the year for reset The start of 2023 looks vastly different than the beginning of 2022. For the first time in three years, retailers are entering the new year with more predictable conditions consistent with the ebbs and flows of regular economic cycles. Without the burden of latent inventory upsetting the shelves, and […]

To drive maximum growth, every affiliate marketer must look ahead to understand how their category and customers will evolve. So, what’s ahead for affiliate? We asked our experts to point out the most important trends they expect in the next 12-18 months. Here are six ways the market is changing, plus tips and recommendations for […]

Shutterfly proves the effectiveness of Cash Back Brands often ask us what’s the best Cash Back rate to power optimal performance against their business targets. Any decision to increase or decrease Cash Back rate impacts margins and gross profit. Whether or not it makes sense to offer a higher Cash Back rate depends on demand […]

Shoppers are poised to spend throughout the season. Are you ready?  Holiday shopping has seen an undeniable pull forward this year and the seasonal race to steal share has intensified with looming economic uncertainty and persistent shopper demand.   Rakuten maintains the Holiday outlook is positive for retailers over the next two weeks if they can […]

The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands to leverage – especially in volatile […]

When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]

Officially, the Back-to-School (BTS) season starts mid-June and lasts until August. Though that’s the case, the season is showing signs of lengthening, with some brands extending their BTS season to September. Moreover, data shows shoppers are already shopping for the BTS season right now, which should only give brands more incentivization to start their efforts […]