News

3 posts in 'News'
News

Rakuten Proves Incrementality of Our Cash Back Program

We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners. Rakuten recently partnered with a leading high-end department store to test the incremental value gained from their Cash Back program. MediaPost sheds light into the findings of Rakuten’s incrementality […]
News

Fashion & Finance: The new economic realities of luxury consumers

Rakuten and Vogue Business investigate how luxury shoppers are responding to economic uncertainty. More than 1,000 luxury fashion consumers in the US were surveyed to find out how they are responding to new economic realities. This research investigates how shoppers are funding luxury purchases; the brands they are prioritizing; and the impact of macroeconomic trends […]
News

Improved standards will drive affiliate industry growth

Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands […]