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Rakuten Proves Incrementality of Our Cash Back Program

We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners.

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We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners.

Rakuten recently partnered with a leading high-end department store to test the incremental value gained from their Cash Back program.

MediaPost sheds light into the findings of Rakuten’s incrementality test and highlights how Rakuten Cash Back drove incremental impact for the department store by delivering increased lifts in both sales per buyer and average order value.

The study proves the following:

  • Providing Cash Back through Rakuten drove incremental
    revenue for the retailer by delivering increased lifts in both
    sales per buyer and average order value.
  • Higher Cash Back rates generated increasing levels of
    incremental revenue lift.
  • Cash Back created a stickiness of purchase generating
    less returns for the retailer.
  • Media drove additional performance lifts when paired with increased Cash Back rates

 

One of the biggest takeaways: Cash Back drove 29% more shoppers than the retailer would have seen without the incentive.

Read the full Media Post article HERE to learn how Rakuten drove incremental revenue for the leading retailer.

 

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