Insights

Affiliate Marketing is here to stay

The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands to leverage – especially in volatile […]
News

Improved standards will drive affiliate industry growth

Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands […]
Insights

The Great Trade Down

When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]
Events

Behind the Cash Back 2022

On September 8th, we hosted our annual Q4 webinar Behind the Cash Back. Our panel of experts discussed strategies to drive holiday shopping during the busiest, and most opportunistic, time of year. The insight packed hour included: New insight into shopper behavior and trends in retail and ecommerce.  Actionable planning and targeting strategies to drive […]
Insights

Back-to-School: 3 steps to win the season

Officially, the Back-to-School (BTS) season starts mid-June and lasts until August. Though that’s the case, the season is showing signs of lengthening, with some brands extending their BTS season to September. Moreover, data shows shoppers are already shopping for the BTS season right now, which should only give brands more incentivization to start their efforts […]
Marketing Strategies

Cultivating Brand Loyalty

Customer loyalty has changed. Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations. The pandemic has also altered how retailers connect with their customers and how shoppers engage with their favorite brands. Those who were once brand loyal are now exposed […]