Marketing Strategies

Last call for holiday shoppers: The December Push is on

December is shaping up to be a make-or-break month for the retail industry. While consumers are expected to spend throughout the holiday season, they will also be more discerning in their purchasing decisions, continuing to take advantage of deep discounts and waiting for the best deals. Retailers, therefore, must maintain a presence in the final weeks to maximize sales and maintain customer loyalty.
Marketing Strategies

Drive elevated performance with Rakuten’s Champion Buyer Events

Each year, Rakuten holds hundreds of retail events both online and in-store that drive volume of shopper traffic and create opportunities for merchants to get in front of engaged shoppers. One of our most performant events are our Champion Buyer Events.
Insights

Rakuten x Athletic Apparel Brand make holiday shopping more rewarding

Last year, we wrote the Q4 playbook to help our merchants maintain shopper attention and maximize performance on Rakuten throughout the season. Here’s what happened when one brand ran the playbook.
Insights

Retailers must bring the holiday magic to stay competitive

It seems this holiday shopping season is kicking off with a not-so-cheerful start. Holiday sales growth is expected to slow for the second consecutive year as lingering inflation, high interest rates, and student loan repayments loom over consumers. It’s not all doom and gloom, though. Despite economic pressures, the growing consensus is that consumers will spend, and holiday sales will grow.
Insights

6 stats every affiliate marketer needs to know

Affiliate marketing is a powerful strategy that involves partnering with publishers who promote products or services for brands in exchange for a commission on sales they generate. In this blog post, we’re listing six affiliate marketing statistics that every advertiser and affiliate marketer should know. 
Insights

Rakuten x Shoe Brand bring the joy of shopping

Around this time every year brands ask us, “How can we make the most of our holiday season success on Rakuten?” Last year, we wrote the playbook to guide them through the busy and competitive Q4. Here’s what happened when one of our brand partners ran the playbook.
Marketing Strategies

Turn early holiday shoppers into long-term customers

If you’re not in front of shoppers early, you’re leaving sales on the table. Our latest blog covers strategies to capture shoppers’ attention early on and keep them coming back throughout the season.
Marketing Strategies

Rakuten Holiday Playbook: 2023 insights and solutions to win

Coming into the holiday season, the pressures of higher prices and interest rates, credit card and student loan debt are building on consumers. To overcome the anticipated humdrum holiday season, here’s how brands and retailers should prepare.
Marketing Strategies

Omni-channel strategies to fuel holiday shopping

In this post, we'll dive into several omni-channel strategies that retailers should consider integrating or improving upon, not only to thrive during the competitive holiday season but to sustain this approach well beyond
Insights

How luxury brands have adapted to win Gen Z

Research conducted by Rakuten and Vogue Business found spend from younger luxury buyers is growing 3x faster than other generations. How have designer brands evolved to win the attention of the new luxury buyers?
Insights

What’s driving consumer behavior and strategies to plan Q4 success

People are feeling increased pressure. They’re going to have a new demand for discounts as they prioritize needs over wants and make clear tradeoffs. Here’s a closer look at what’s driving this shift in consumer behavior and purchasing decisions.
Marketing Strategies

5 ways to enhance your cash back strategy

To maintain attention and drive sustained spend throughout the remainder of Q3 and Q4, consider the following tactics when planning your second half cash back strategy with Rakuten.