June 14, 2023Marketing Strategies
Rakuten’s Big Give Week 2023: Driving loyalty through retail sales events
From loyalty programs and cash back incentives to the rise of retail events, consumers have an arsenal of tools at their disposal for saving big on almost any purchase these days.
June 7, 2023Marketing Strategies
Investing in loyal customers and how Rakuten helps retain them
In recent months, businesses have shifted from a growth mentality to one that focuses on efficiency. They’re scrutinizing their spend, and consequently, marketers are being asked to do more with less.
May 24, 2023Insights
Meet Gen Z: Fueling the future of retail
Younger consumers have the urge to splurge. Recent data from McKinsey found that 61% of Gen Z intend to splurge in 2023. Similarly, Visa found Gen Z to be the only age group that, in any given month in the past 2.5 years, was spending more than they were a year prior.
May 22, 2023Insights
Summer 2023: What consumers are shopping and how to win them
What do travel, footwear, and pets have in common? If you guessed these are some of the faster growing categories on Rakuten as of recent – that’s right. While economic pressures are driving a focus on value and savings, we’re continuing to see shoppers spend money.
May 18, 2023Insights
Gen Z’s Love for In-Store Shopping: Why Physical Shopping and the Omni-Channel Experience Matters
In Rakuten’s last blog post, we talked about Gen Z being a key driver of retail spend. In this piece, we will dive into a few pro-tips on how to enhance their in-store shopping experience.
April 20, 2023Insights
Redefining Luxury for Growth
Luxury is poised for continued economic resilience and steady growth. Despite market turbulence, the global luxury market grew 20% in 2022 reaching $1.65 trillion dollars.
April 19, 2023Insights
The Retail Calendar Revolution
Despite unpredictable market conditions, retail sales have remained remarkably stable. Interestingly, the National Retail Federation anticipates retail sales will grow between 4% and 6% in 2023.
April 18, 2023Insights
How Are Inflationary Concerns Impacting Consumer Spending?
Inflation has retreated from the four-decade high it reached last summer, but consumers continue to feel the impact as inflation is still higher than pre-pandemic levels.
February 9, 2023Insights
Savvy shopping will stay top of mind in 2023
Consumer spend remained positive through December 2022, despite consistent pressure for high inflation rates. In particular, the second half of the year saw a steady decline in inflation with the year closing at a 6.5% inflation rate.
February 8, 2023News
Rakuten Proves Incrementality of Our Cash Back Program
We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners.
January 5, 2023Insights
A return to health for retail
The start of 2023 looks vastly different than the beginning of 2022. For the first time in three years, retailers are entering the new year with more predictable conditions consistent with the ebbs and flows of regular economic cycles.
January 4, 2023Insights
What’s ahead for affiliate in 2023
To drive maximum growth, every affiliate marketer must look ahead to understand how their category and customers will evolve. So, what’s ahead for affiliate? We asked our experts to point out the most important trends they expect in the next 12-18 months.