February 8, 2023
News
Rakuten Proves Incrementality of Our Cash Back Program
We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners. Rakuten recently partnered with a leading high-end department store to test the incremental value gained from their Cash Back program. MediaPost sheds light into the findings of Rakuten’s incrementality […]
November 25, 2022
News Fashion & Finance: The new economic realities of luxury consumers
Rakuten and Vogue Business investigate how luxury shoppers are responding to economic uncertainty. More than 1,000 luxury fashion consumers in the US were surveyed to find out how they are responding to new economic realities. This research investigates how shoppers are funding luxury purchases; the brands they are prioritizing; and the impact of macroeconomic trends […]
November 25, 2022
Insights The Holiday Outlook
Shoppers are poised to spend throughout the season. Are you ready? Holiday shopping has seen an undeniable pull forward this year and the seasonal race to steal share has intensified with looming economic uncertainty and persistent shopper demand. Rakuten maintains the Holiday outlook is positive for retailers over the next two weeks if they can […]
November 23, 2022
Marketing Strategies Strategies to drive holiday shopping during the busiest, and most opportunistic, time of year.
In our Behind the Cash Back post we recapped key learnings from our Q4 webinar, focusing on the four changes in shopper behavior that will impact the approach to the retail calendar. Brands are met with both an opportunity – capture their share of wallets and shoppers – and a challenge. Retain their customers. So, […]
November 23, 2022
Marketing Strategies Your first call for higher AOV
Average order value is a critical dimension of successful retailing, and the need to maximize purchase size and value is particularly important as the world enters a period of increased market uncertainty. Connecting brands with valuable shoppers is the foundation of everything we do. Our model uses the appeal of Cash Back to encourage […]
November 23, 2022
Marketing Strategies Your first call for data-driven affiliate strategy
We all know that success in the affiliate business is based on your relationships with partners. This was never truer than today because we’re all under so much pressure to deliver greater sales and profit. But what makes for a great relationship has changed considerably in the past several years. In today’s data- and insights-driven […]
October 1, 2022
Marketing Strategies Cash Back is a precision tool
Consumers are still spending but their loyalty is fleeting The past few months have been an interesting economic ride. Typically, when there is high inflation, consumers react by spending less. But they’ve done the exact opposite. Consumers have continued to spend, despite inflation and we’ve seen monthly retail spend keep pace with inflationary activity. Right […]
October 1, 2022
Insights Affiliate Marketing is here to stay
The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands to leverage – especially in volatile […]
October 1, 2022
News Improved standards will drive affiliate industry growth
Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands […]
September 23, 2022
Insights The Great Trade Down
When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]
September 22, 2022
Events Behind the Cash Back 2022
On September 8th, we hosted our annual Q4 webinar Behind the Cash Back. Our panel of experts discussed strategies to drive holiday shopping during the busiest, and most opportunistic, time of year. The insight packed hour included: New insight into shopper behavior and trends in retail and ecommerce. Actionable planning and targeting strategies to drive […]