Back-to-School: 3 steps to win the season

Officially, the Back-to-School (BTS) season starts mid-June and lasts until August. Though that’s the case, the season is showing signs of lengthening, with some brands extending their BTS season to September. Moreover, data shows shoppers are already shopping for the BTS season right now, which should only give brands more incentivization to start their efforts […]
Marketing Strategies

Cultivating Brand Loyalty

Customer loyalty has changed. Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations. The pandemic has also altered how retailers connect with their customers and how shoppers engage with their favorite brands. Those who were once brand loyal are now exposed […]