February 8, 2023
News
Rakuten Proves Incrementality of Our Cash Back Program
We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners. Rakuten recently partnered with a leading high-end department store to test the incremental value gained from their Cash Back program. MediaPost sheds light into the findings of Rakuten’s incrementality […]
September 19, 2022
Insights Back-to-School: 3 steps to win the season
Officially, the Back-to-School (BTS) season starts mid-June and lasts until August. Though that’s the case, the season is showing signs of lengthening, with some brands extending their BTS season to September. Moreover, data shows shoppers are already shopping for the BTS season right now, which should only give brands more incentivization to start their efforts […]
June 15, 2022
Marketing Strategies Cultivating Brand Loyalty
Customer loyalty has changed. Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations. The pandemic has also altered how retailers connect with their customers and how shoppers engage with their favorite brands. Those who were once brand loyal are now exposed […]