A national children’s retailer wanted to determine if an In-Store offer drove additional value for their business – that is, revenue that wouldn’t be realized without offering Cash Back through our platform.
Our study proved that buyers who receive Cash Back through Rakuten are more valuable compared to buyers who don’t receive Cash Back.
We designed a test to evaluate the impact of Cash Back against a control group that didn’t receive Cash Back by looking at the performance of two (2) distinct Cash Back rates:
A random sample of Rakuten members were split into the zero/non-zero Cash Back experience.
“Value” was evaluated across three main KPIs: net sales per buyer, AOV and total buyers.
Offering Cash Back through Rakuten proved highly effective, resulting in a 10X increase in incremental sales, higher spending per purchase (+51% AOV), and a significant rise in buyer engagement (+85%) compared to no Cash Back
Cash Back drove a 10X lift in incremental sales
Buyers receiving Cash Back spent +51% per purchase (AOV)
Significantly more buyers (+85%) were convinced to purchase at the merchant by the presence of a Cash Back offer
