Optimism 2025
Events

Fueling Meaningful Connections: Rakuten Optimism 2025

Rakuten Optimism is back — and better than ever. From May 28 to May 29 in Carlsbad, California, attendees will come together to Fuel Meaningful Connections and celebrate the latest innovations in performance marketing. Optimism will feature thought-provoking discussions on top industry topics, along with dedicated opportunities for publishers, advertisers, and agencies to build new relationships.

You won’t want to miss 1,000 marketers across retail, finance, travel, and technology for a premier event designed for leaders driving the future of digital marketing. At Optimism, you’ll have the chance to:

  • Network with top brands, agencies, publishers, and partners
  • Discover new ways to grow your business across verticals, markets, and territories
  • Hear from Hall of Fame Marketing Executive Bozoma Saint John — a Hall of Fame-inducted executive whose groundbreaking work at Netflix, Apple, Uber, and Endeavor brands has shaped some of the world’s most iconic companies
  • Get an exclusive look at executive updates from Amit Patel, CEO & President of Rakuten International, across Rakuten Advertising, Rakuten.com, and more

Optimism, Joy,and Fun!

Optimism is more than an event — it’s a celebration of connection and community. From morning yoga sessions to daily pickleball tournaments, to evening parties and mixers, there’s something for every interest and energy level. Get the full agenda and plan your week here!

Whether you’re looking to meet new affiliate publishers, unlock growth with global Cash Back and loyalty partners, tap into influencer and creator networks, or explore opportunities with leading content and search partners — you’ll find it at Optimism.

Expect real connections. Real partnerships. And real insights you can act on.

What are you waiting for? Register for the Rakuten Optimism today! 

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