Marketing Strategies

Post Purchase Takeover: Put Your Brand Front and Center After Checkout

In the customer journey, timing is everything. Yet one of the most overlooked moments comes right after a shopper completes a purchase—when they’re still engaged, still in a spending mindset, and still open to what’s next.

That’s where Rakuten’s Post Purchase Takeover comes in.

Capture Members at the Perfect Moment

Imagine this: a Rakuten member has just checked out. Instead of moving on, your brand takes center stage. The Post Purchase Takeover places your message directly in front of them—on web or in-app—at the exact moment when attention is heightened and wallets are already open.

This placement guarantees impressions when shoppers are most receptive, putting your offer in front of them at the critical moment.

Why It Works

  • Engaged audience: Shoppers who just purchased are more receptive to discovering what’s next.
  • Consistent exposure: Impressions are secured, ensuring your offer won’t be missed.
  • Proven performance: With 5M+ views, 300K+ trips, 5% CTR, and $111 AOV, brands see real impact.

Power Your Q4 Performance 

Q4 is noisy. Competition is fierce. But the Post Purchase Takeover helps cut through by putting your brand in front of shoppers when they’re already in buying mode. It’s the kind of high-impact placement that drives discovery, sparks action, and keeps your brand top of mind as shoppers head into their next trip.

Secure Your Post Purchase Spot Today

Don’t miss the chance to connect with shoppers at the perfect moment – spots are limited. Ask your Rakuten representative about the Post Purchase opportunity. Not working with us? Speak with a representative to learn more.

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