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Keep up with Rakuten Rewards in the news.
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Retailers Bet on Loyalty. Shoppers Chase Lowest Price
Auto Service World July 11, 2025More than half of consumers told the study that they plan to prioritize the lowest prices when shopping this year — but only five per cent of retailers believe loyalty is at risk.
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Rakuten Rewards Appoints Chief Marketing Officer
SGB Media May 14, 2025Rakuten Rewards, the cash-back shopping platform, has appointed Wendy Bergh as chief marketing officer (CMO). Bergh brings a track record of marketing leadership across high-growth e-commerce and technology companies.
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Rich People's Consumer Spending Is Preventing a Recession, Stock Crash
Business Insider May 6, 2025Consumer spending from rich Americans is fueling the economy. They're feeling uncertain but they're spending through it all.
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How Tariff Uncertainty is Impacting Consumer Loyalty, Purchasing, Confidence - And What Retailers Can Do About It
Retail TouchPoints April 25, 2025Julie Van Ullen, Chief Rewards Officer at Rakuten shares in an interview with Retail TouchPoints, tousehold budgets already are stretched thin, according to a Rakuten survey of 2,000 consumers and over 100 retailers.
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Consumers to Prioritize Lowest Prices in Coming Months
Chain Store Age April 15, 2025More than half (55%) of consumers say they plan to prioritize products with the lowest prices when shopping in the coming months, according to a survey of consumers and retailers by cash back shopping platform Rakuten.
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Rakuten Unveils Programmatic Loyalty: AI-Powered Advertising for Guaranteed ROAS
MarTech Edge February 7, 2025Retailers using Programmatic Loyalty have already witnessed remarkable growth, with a leading home and garden brand seeing a 107% year-over-year increase in shoppers during the second half of 2024.
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Rakuten Launches Programmatic Loyalty
MarTech Vibe February 6, 2025Rakuten launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed ROAS.
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Rakuten Introduces Programmatic Loyalty: AI-Powered Ad Solution Ensures Performance and Guarantees ROAS for Retailers
MarTech 360 February 6, 2025Rakuten has announced the launch of Programmatic Loyalty, an industry-first advertising solution powered by AI and Rakuten’s extensive first-party data.
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Rakuten Optimizes Ad Campaigns with AI
Chain Store Age February 5, 2025Rakuten is rolling out Programmatic Loyalty, an advertising solution that leverages AI and its first-party data to deliver campaigns with a guaranteed return on ad spend (ROAS).
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