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May 2023
- This week in retail: Rakuten’s biggest sales event, PayPal earnings, and an AI conference – Retail Brew
- The Biggest Deals of the Year: How Retail Sales Events Have Grown into Loyalty Drivers – Retail TouchPoints
April 2023
- Gen Z loves dupes. Is this bad news for luxury fashion brands? – Vogue Business
- Rakuten Sees Benefits from Inflation, Consumers Turning to Cash Back Rewards – Media Post
- Gen Z ‘buying luxury on average at 15 years old,’ Rakuten Rewards President says – Yahoo! Finance
- As budgets tighten, brand are shifting their marketing focus to LTV and loyalty – Glossy
March 2023
- ‘Believers in the Building’ Help Rakuten Grow U.S. Brand Awareness – Wall Street Journal
February 2023
- See Rakuten’s Super Bowl Teaser Starring Alicia Silverstone as Cher From ‘Clueless’ – Ad Age
- ‘Clueless’ Star Alicia Silverstone on Reprising Cher for Super Bowl Ad: ‘There’s Magic in What We Did’ – Variety
- Alicia Silverstone Returns As Cher For Rakuten Super Bowl Ad – Media Post
- Inside the Making of Rakuten’s Super Bowl Ad – Campaign
- Super Bowl ads and the economy – what layoffs and downturn mean for the big game – Ad Age
- A Clueless Comback for the Super Bowl – New York Times
- See Alicia Silverstone School ‘Clueless’ Fashionistas in Rakuten’s Nostalgic Super Bowl Ad – Ad Week
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad – Media Post
- US Ad of the Day: Rakuten’s Super Bowl ad reprises Alicia Silverstone as ‘Clueless’ Cher – The Drum
- Watch Alicia Silverstone in Rakuten’s ‘Clueless’ Super Bowl Ad – Ad Age
- 5 Super Bowl Commercial Trends to Watch in 2023 – Ad Age
- The Super Bowl ads are bringing back Alicia Silverstone’s ‘Clueless’ character, along with Ozzy Osbourne and Will Ferrell – Fortune
- Super Bowl 2023: Here Are The Commercials To Watch Out For – Forbes
- CT designer Christian Siriano remakes ‘Clueless’ outfit for Super Bowl commercial starring Alicia Silverstone – SF Gate
- How Michelob ULTRA, PepsiCo and Rakuten are approaching the Super Bowl this year – MarTech
- Super Bowl Sponsors Test Commercial Team-Ups in Bold Bet Multiple Brands Won’t Confuse Crowds – Variety
- Brands like Rakuten, Squarespace, Best Buy turn to in-house teams to create flexible, quick Super Bowl campaigns – Digiday
- Rakuten Rewards, Chief Marketing Officer – Marketing Matters
- Nostalgia makes the heart grow fonder? Advertisers sure seem to think so. – New York Times
- Rakuten’s ‘Clueless’ Ad Emphasizes Savings in an Uncertain Economy – Wall Street Journal
- Super Bowl 2023 commercials: The best and worst ads from the big game – Yahoo! Finance
- The 2023 Super Bowl Ads Will Feature Booze, Betting and Jesus – Wall Street Journal
- Roundup: Super Bowl ads, crowds flock outside Nine, regional newspapers – MediaWeek
- The CMO Podcast: Dana Marineau (Rakuten) | Be a Believer in Brands – CMO Podcast
January 2023
- Why Super Bowl Ads Will Likely Bypass Influencers – Ad Age
- Super Bowl 2023: All The Top Ad Reveals Including Marvel’s Ant-Man And Jack Harlow’s Love Triangle – Forbes
- Retail: 2023 will be a ‘return to normalcy,’ Rakuten Rewards president says – Yahoo! Finance
December 2022
- Rakuten’s Super Bowl Ad Return Will Emphasize Savings in an Uncertain Economy – The Wall Street Journal
- Rakuten’s Super Bowl Ad Return Will Emphasize Savings in an Uncertain Economy – Wall Street Journal (CMO Today Newsletter)
- Super Bowl LVII Ad Tracker; All the 2023 Commercials — Rakuten back for a second year – Adweek
- High inflation means Christmas gifts, groceries cost more this year. Here’s how you can save. – USA Today
November 2022
- How can brands future-proof loyalty in an economic downturn – Vogue Business
- Jonathan Van Ness on holiday traditions, favorite gifts and getting a better blow-dry at home – TODAY
- Even Santa Is Skeptical of Rakuten’s Cash Back Promise – Adweek
- Fashion and finance: The new economic realities of luxury consumers – Vogue Business
- Mini-Splurges Decline as Shoppers Feel the Pinch of Inflation – Bloomberg
- Rakuten to Open New York City Pop-up for the Holidays – WWD
- Google, Rakuten, Shopmium Give Consumers Reasons to Shop – MediaPost
- Q&A: How Rakuten entices customers to buy in a time of high inflation – Insider Intelligence
- Everything we know about Black Friday 2022, plus experts’ best shopping strategies – Yahoo! Life
- Affiliate Marketing Needs A ‘Big Tent’ to Keep Growing – Adweek
- Coupon and cash-back services navigate tough economic times for shoppers – Retail Brew
- These 9 Health-Conscious Gifts Are Kate Hudson’s Go-Tos For Her Loved Ones This Holiday Season – Women’s Health
- Ask An Insider: Jonathan Van Ness Shares What Should Be on Every Beauty Lover’s Holiday Wish List – Variety
October 2022
- NBA Star Stephen Curry’s Shimmy At Center Of Rakuten’s Latest Cashback Campaign – MediaPost
- Rakuten nets US customers with basketball star Stephen Curry – The Drum
- Stephen Curry Has His Jaw Dropped as Millionaire Singer Jason Derulo Flexes His Aim and “Shimmy” in New Commercial: “I Never Dance in Public” – Essentially Sports
- How to Save Money When Online Shopping – Real Simple
- Black Friday predictions and trends for 2022, per retail experts – NY Post
- How to successfully shop a “final sale” section – Vox
- Top 5 Cash Back Platforms You Need to Know About – Us Weekly
September 2022
- The Key to Creative Affiliate Sales Strategy During Back to School: Improvisation – Adweek
- How to save money on back-to-school shopping – USA Today
- Best Credit Cards For Online Shopping Of September 2022 – Forbes
- 11 wardrobe essentials every woman needs to transition from summer to fall – TODAY
- This Easy Shopping Hack Saved Me 25% on a Big Online Purchase – The Motley Fool
- Tips for Living Frugally Without Looking Cheap – U.S. News & World Report
- 7 of the Best Money-Making Apps of 2022 – NerdWallet
- 7 Simple Hacks for Saving Money While Online Shopping, from 10% Cash Back to Instant Coupons – Apartment Therapy
- Best Cash-Back Services – CNET
- 2 in 5 Americans say inflation will change their holiday shopping habits this year — here’s how to save money – CNBC
- 20 do’s and don’ts for saving money when shopping online – MSN
August 2022
- Jump Start 2022 Holiday Preparations – Internet Retailer
- How to Live a More Luxurious Life on a Small Budget – Coveteur
- Save on back-to-school using 5 apps: Flipp, Rakuten, Slickdeals, PayPal Honey and Amazon – USA Today
- Top Back to School Sales 2022 – U.S. News & World Report
- When Is the Best Time to Buy Clothes? – Reader’s Digest
- Stephen Curry Jokes Son Canon Already ‘Thinks He’s the Mayor’ of His Preschool Before First Day – People
- Stephen Curry’s Foundation Joins Rakuten To Re-Open A Bay Area School’s Library After Being Closed For 10 Years – AfroTech
- The Rakuten shopping portal gives you cash back for purchases you were already planning to make – CNBC
- 10 best money-saving apps to help save on day-to-day expenses – MarketWatch
- What’s The New Holiday Marketing Calendar? – Retail Remix
July 2022
- 10 Legit Game Apps to Win Real Money – FinanceBuzz
- Amazon Prime Day is coming up: Here’s why deal experts say you might want to skip it this year – CNBC.com
- What Travelers Who Are Good With Money Don’t Buy on Trips, According to Experts – Travel + Leisure
- Back-to-school shopping: start early, get creative, and watch for sales over the summer – MarketWatch
- 11 Chrome Extensions to Save Money When You Shop Online – The Penny Hoarder
- PRIME OFFER I’m a deals expert – why you should skip Amazon Prime Day this year and where to look for offers instead – The U.S. Sun
- Economic Challenges Persist, But Consumers Still Spend – MediaPost
- Secrets for shopping what’s still in stock at Prime Day 2022 and competitor sales, according to experts – Yahoo! Life
- Save money amid inflation with tools for coupons, cash back, reward points and more – GMA.com
- Parents are ‘worried and stressed’ about inflation this fall: 3 ways to save money on back-to-school shopping – CNBC.com
- 7 Best Cash Back Apps – U.S. News & World Report
June 2022
- Warriors and Rakuten Announce Historic Partnership Renewal | Warriors News – Oakland News Now
- Summer 2022 Travelers Are Splurging Even as Costs Rise – Thrillist
- We Reveal Our 5 Favorite Cash-Back Apps — Plus Tips to Optimize Earnings – The Penny Hoarder
- Best Money-Making Apps – The Balance
- Why is Rakuten on the Warriors’ jerseys? Golden State sponsored by cash back shopping website – Sporting News
- Best Budgeting Apps 2022: Track Your Money – The College Investor
- Warriors Weekly: 2022 NBA Champions – NBA.com
- Financial stress makes you less happy with what you buy—here’s how to fix it, according to research – CNBC.com
- Paper coupons are dying but you can still beat inflation – Axios
- Amid Inflation, Shop Back-to-School Early — But Not All at Once – NerdWallet
May 2022
- How to Beat the Highest Price Hikes On Food, Clothing, Travel, Cars, More – Newsweek
- Live Nation is offering $25 tickets for 3,700 shows including Alicia Keys and Backstreet Boys – The Independent
- 7 On Your Side tips to stretch your dollar and combat inflation – ABC7NY.com
- 7 Ways to Protect Your Wallet From Inflation – The Skimm
- Steph Shep Says This Advice From Kim Kardashian “Changed My Skin Game” – BYRDIE
- 5 free, ingeniously simple apps that will save you money – Fast Company
- 10 Best Money-Saving Apps – US News & World Report
- How Does Rakuten Make Money if It’s Free to Use? – FinanceBuzz
- Inflation is busting everyone’s budget. Try these 7 money-saving strategies – Fortune
April 2022
- Retail experts say plan ahead to save money as costs continue to rise due to inflation – WFTS-TV
- How to Make Six Figures Referring Business to Others: Here’s How – Nasdaq.com
- Inflation Impact: Tips On Saving Money – KDKA-TV (CBS)
- S. households are spending an extra $327 a month due to inflation. Here are 5 ways to manage your money better – CNBC.com
- Netflix Subscriber Woes Hint at U.S. Consumer Pushback on Prices – Bloomberg
- Five Steps Towards Financial Freedom For Black Women – Essence.com
- 19 Money-Saving Secrets Target Doesn’t Want You To Know – GOBankingRates
- News at 7pm: Inflation Survival Guide: Stack Your Savings – NBC Boston
- Live Nation Is Offering $25 Tickets Next Week for Alicia Keys, Eric Church and Over 3,700 More Concerts – People.com
March 2022
- 7 Best Small Business Apps Every Entrepreneur Needs – Entrepreneur
- The Benefits Of An In-House Creative Team: Lessons From A First-Time Super Bowl Advertiser – Forbes
- Your Guide to the Latest Digital Money Tools – AARP.org
- Earn Bonus Cash-back or Points on Best Western, IHG, & Marriott Stays With Rakuten [Up to 10%] – Upgraded Points
- 29 Ways to Save Money on Gas – Any Why Gas Prices Are So High Right Now (And When Gas Prices May Finally Go Down) – Parade
- Inflation is costing U.S. households nearly $300 more a month. Here’s how to adjust your budget – CNBC.com
- Rakuten Future Leaders Experience – NBA.com
February 2022
- Best Coupon Apps of 2022 – Fool.com: The Ascent
- Super Bowl ads 2022: Watch all the best commercials released so far – Pocket-Lint
- This Year, Super Bowl Ads Are Looking to Have Fun Again – Bloomberg
- Super Bowl 2022: Early look at the big game ads everyone will be buzzing about – CNET
- These Super Bowl 2022 Commercials Might Be Better Than the Game Itself – Glamour
- Why The Actress In Rakuten’s Super Bowl 2022 Commercial Looks Familiar – The List
- The best cash-back services for 2022 – CNET
- The Very Best of the 2022 Super Bowl Commercials – Esquire
- Advertisers want to make Super Bowl commercials fun again this year – Fortune
- The Very Best of the 2022 Super Bowl Commercials – Yahoo! Sports
- Celebs in Super Bowl 2022 Commercials: Gwyneth Paltrow, Charlie Puth and More Big Game Cameos – MSN.com
- Rakuten’s Super Bowl Ad Stars Hannah Waddingham as a Sinister High Roller – Adweek
- Super Bowl 2022 commercials: Scarlett Johansson and Colin Jost, Megan Thee Stallion, Gwyneth Paltrow, Kevin Hart – AOL
- Super Bowl 2022 Ads – E! Online
- Ted Lasso’s Hannah Waddingham is Hilariously Evil in her Debut Super Bowl Ad – Elite Daily
- What Marketing Leaders Should Know About Super Bowl LVI Advertising – Gartner
- Hannah Waddingham talks Super Bowl ad, season 3 of ‘Ted Lasso,’ ‘Hocus Pocus 2’ – MSN.com
- Hannah Waddingham Talks ‘Ted Lasso,’ ‘Hocus Pocus 2’ – TODAY
- Hannah Waddingham Talks ‘Ted Lasso’ Season 3 and Her Super Bowl Commercial Debut (Exclusive) – Yahoo! News
- Rakuten Raise the Stakes With a Glamorous Villain in a Hilarious Super Bowl Commercial – Yahoo! Life
- Super Bowl commercials: The best of this year’s million-dollar spots – ESPN.com
- ‘Ted Lasso’ Star Hannah Waddingham Talks Her Bond Villain Super Bowl Ad for Rakuten and ‘Hocus Pocus 2’ – Variety
- Erin and Sara Foster’s Glam Super Bowl Commercial Actually Reveals an Easy Way to Earn Money – Yahoo! Finance
- The Very Best of the 2022 Super Bowl Commercials – Men’s Health
- Ted Lasso Emmy Winner Hannah Waddingham Is Starring In Her Own Super Bowl Ad For Rakuten – Forbes
January 2022
- Rakuten Enters The Super Bowl With Hannah Waddingham As Its Lead – Adweek
- Need Money Now? 5 Places To Look for Extra Cash – Forbes
- Super Bowl LVI Plans Are Full Steam Ahead in LA, NFL Says – Bloomberg
- 3 Easy Ways to Increase Your Annual Vacation Budget – NerdWallet
- Ultimate Guide to the Best Cash-Back Apps of 2022 – NerdWallet
- Here’s the Best Way to Get Cash Back on eBay Purchases – The Penny Hoarder
- Is Passive Income the Key to a Better Life? – Voice Media: Trader
- 8 Coupon Apps That Really Work – GOBankingRates
- We Reveal Our 5 Favorite Cash-Back Apps – Plus Tips to Optimize Earnings – The Penny Hoarder
- Making a Super Bowl Commercial Is Super Stressful This Year – The Wall Street Journal
- SUPER BOWL ADVERTISERS JOIN LINEUP FOR AD AGE EVENT – Ad Age
- Hannah Waddingham Practices Her Evil Laugh in Rakuten’s First Super Bowl Teaser – Adweek
- ‘Ted Lasso’ Star Hannah Waddingham Practices Her Evil Laugh In Preview Of Rakuten’s Super Bowl Ad – Hollywood Life
- A flurry of brands will make their first appearances in the Super Bowl this year – The Morning Brew
December 2021
- Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl Ads – The Wall Street Journal
- Holiday Shopping Challenges During Omicron Rise – Cheddar
- 7 Ways to Protect Your Wallet from Inflation – The Skimm
- Rakuten to Air its First Super Bowl Commercial in Hopes of Becoming Industry Leader – Ad Age
- Google Shares its Top Chrome Extensions and Chrome OS Apps for 2021 – XDA-Developers.com
- Rakuten, Other Advertisers Plan Optimistic Tone for Super Bowl Ads – The Wall Street Journal
- Rakuten, Afterpay Combine BNPL, Cash-Back Rewards – PYMNTS.com
- Last-Minute Holiday Shopping? Earn Extra Points Through Credit Card Shopping Portals – The Ascent
November 2021
- The CMO’s New M.O.: How Dana Marineau Is Building A Culture Of ‘Optimism’ At Rakuten – Forbes
- Leveraging Dynamic Personalization In Cash Back To Deliver Lifelong Customer Loyalty – Forbes.com
- Tips for Holiday Shopping Online Even When There’s a Supply Chain Crisis – The Washington Post
- Why You Should Start Holiday Shopping Now – CNBC
- 37 Best Black Friday 2021 Beauty Deals on Makeup, Hair and Skincare – New York Post
- Top 5 Cash Back Apps for Earning Money When You Shop – Experian.com
- 3 Types of Reward Programs Every Retail Brand Should Know About – Entrepreneur
- In Time for the Holidays, These Coupons Apps Will Stretch Your Dollars – PYMNTS.com
- 6 Tips to Maximize Black Friday Savings – The Motley Fool
- These Chrome Extensions Will Put Cash-Saving Coupons Right in Your Browser – Digital Trends
- FaLaLaLaLa — Rakuten Plays Off 12 Days Of Christmas Holiday Campaign – MediaPost
- How to Maximize Credit Card Rewards with Online Shopping Portals – TIME/NextAdvisor
- 7 Online Shopping Hacks to Save Money – Intuit Mint Life
- Golden State Warriors Renew ‘US$2oM a year’ Rakuten Patch Deal – Sports Pro Media
- The Trick to Getting the Best Deals Every Time: A Browser Extension – CNET
- Holiday Shopping Shortages: Apps to Help You Score Early Black Friday, Cyber Monday Deals – USA Today
- Retailers Push Cash Back Day to Help You Cash in on Early Holiday Shopping – Good Morning America
October 2021
- Why Wait for Black Friday? Many Holiday Deals Are Available Now – TODAY.com
- MONEY BOOST How to Save up to $325 with One Month to go Until Thanksgiving – The Sun
- Warriors to Celebrate 75th Anniversary at Chase vs. Clippers – NBCSports.com
- Why You Should Get Your Holiday Shopping Done ASAP – HuffPost
- Here Are 5 Tips For Grocery Shopping On a Budget Now That Prices Are Going Up – CNBC.com
- 30 Apps and Websites to Help You Earn Extra Cash – U.S. News & World Report
- Nearly 1 in 3 Americans Expect to Take on Debt This Holiday Season. How to Not Be One of Them – CNBC.com
- ZmBIZI’s $550 Z2 Phone Pays You For Using Your Phone – The Verge
- Supply Chain Issues Will Impact Holiday Shopping: Here’s What to Buy Early, According to Experts – Yahoo! Life
- You Need to Start Holiday Shopping Early This Year, Experts Say. Here’s Why, and How to Save – TIME/NextAdvisor
- 24 Tips to Prep for the Holidays on a Budget – Chime.com
- Best Coupon Apps, Sites, and Extensions for Holiday Shopping – ZDNet
- Tips for Standing Out in Another Unusual Holiday Season – Adweek
- 12 Best Discount Shopping Apps – U.S. News & World Report
- What Are American Express Membership Rewards® Points? – AmericanExpress.com
September 2021
- How Rakuten Rewards Is Adapting To A New Affiliate Model – The First-Party Ad Platform – Ad Exchanger
- 5 Ways I’m Earning Over $2,500 a Month In Passive Income – Insider
- SUPERMARKET SWEEP Five Ways to Reduce Your Grocery Bill – Including Through Cashback and Apps – The Sun
- 3 Reasons to Start Holiday Shopping Today Even Though It’s Not Even October – CNBC.com
- Lakers, Bibigo Agree to Reported 5-Year Jersey Sponsorship Deal Worth More Than $100M – Bleacher Report
- ‘Friluftsliv’ is Trending: Here’s What to Know About the Latest Interior Design Craze – CNN Underscored
- COUPON EXPERT The Best Couponing Sites That Could Save You in the $1oos Each Year – The Sun
- Christmas is 100 Days Away: Shopping Tips You Need to Know – TODAY
- How to Use American Express Membership Rewards to Save Money and Travel for Free – TIME/NextAdvisor
- A Travel Points Hacker Spills His Secrets – VICE
- 5 Ways to Gift Money Digitally — That Don’t Involve Cash – Real Simple
- Tips for Families to Save Money at Amusement Parks – Parents
- What Is Price Protection And Which Credit Cards Have It? – Forbes.com
- Meet The Disruptors: Jordan Glazier Of Wildfire On The Three Things You Need To Shake Up Your Industry – Authority Magazine
- 4 Money Saving Tips for Back-to-School Season – TODAY
- How I Save Hundreds of Dollars on Food Delivery and Takeout – The Points Guy