Card-Linked Offers

Rakuten Card Linked Offers drives merchant growth through consumer rewards powered by credit card transaction tracking.

Driving sales with consumer rewards

Work with us to meet your marketing goals across a range of publishers through a strategic and flexible partnership leveraging market-leading technology and our commitment to your success.

How it works

  • 1.

    Visit your favorite publisher site,
    like Rakuten Rewards.

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  • 2.

    Browse and add offers
    to your card(s).

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  • 3.

    Shop with your registered card
    at retail locations near you.

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  • 4.

    You earn
    Cash Back!

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We provide access to top publisher partners

With 12 unique publishers and growing, we deliver scale and breadth like no one else in the business. We’re the partner of choice for top airlines, financial institutions and B2C businesses like United Airlines, American Express and Rakuten Rewards, enabling us to deliver a program to meet any merchant’s needs.

We solve for key merchant challenges

  • Program Growth

    A large regional grocery chain delivered 2.5X sales growth at a ROAS of $18 when launching an In-Store CLO offer to complement its Online Affiliate offering

  • Customer Acquisition

    Always on shopping - be in front of the customer no matter where and how they choose to shop. 58% average program NTF rate. Highly engaged, high-value shoppers.

  • Incremental Value

    A national children’s retailer wanted to determine if an In-Store offer drove additional value for their business. Through a test and control study, we demonstrated that the presence of an In-Store offer drove: 85% of total buyers, 51% higher AOV and 10X more Sales

  • Efficiencies

    No tech resources required to launch. Data enhancements available to integrate CLO reporting to your network or third-party system of choice. $19 average program return on advertising spend. 1 single strategy, point of contact and invoice for all your CLO partners

We deliver for you

  • Scale

    Reach 200M customers with a single, 
tech-free integration, and achieve 
efficient optimization with dedicated support from a single team.

  • Engagement

    Click-to-activate on every publisher. No passive sales, just incremental value.

  • Transparency

    Detailed transaction-level reporting 
and deduped purchases to drive 
insight and value.

  • Flexibility

    Maximize ROAS with tailored rewards like budget caps, cash back, and points, while enhancing performance with personalized offers and media strategies.

National brands recognize the value of our program

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Reach out to your CLO rep today!

cardlinkedoffers@rakuten.com