Fashion & Finance

Rakuten and Vogue Business investigate how luxury shoppers are adapting to a new economic reality.

Get more rewarding performance

Reach your audience and deliver personalized experiences to meet your goals.

Rakuten proves the value of our cash back program

A leading high-end department store tested the incrementality of their cash back program.

Unlock the power of the Rakuten platform

Our customers are here to shop




Shopping Trips


Cash Back Earned



It all starts with Data

Rakuten is the largest rewards publisher in e-commerce. We make it easy to reach shoppers with highly-personalized shopping experiences and targeting opportunities. By combining the strength of our first-party Data with best-in-class engineering, we connect shoppers to brands. We make shopping more rewarding for brands and their customers by:

Designing delightful brand experiences to create actionable insights that influence shopper behavior.

Utilizing data from 17M Rakuten users to help you engage high-intent, in-market shoppers and create personalized offers.

Delivering transparent measurements, insights and a portfolio of strategic solutions to drive performance.

The next era of Cash Back

We’ll provide the tools and strategies to help you reach people wherever they are shopping.

The Cash Back industry is increasingly data-driven and hyper-personalized. We are pioneering the next era of Cash Back by making it more dynamic, flexible and agile.
Julie Van Ullen
Chief Revenue Officer, Rakuten Rewards

Our partners

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