The most rewarding way to shop
Rakuten connects merchants to millions of shoppers, offering Cash Back, deals, and rewards from all their favorite brands.
Rakuten connects merchants to millions of shoppers, offering Cash Back, deals, and rewards from all their favorite brands.
Rakuten offers Cash Back, deals, and shopping rewards on the world’s largest selection of products and services. To date, our 17M+members have earned over $4.6 billion in Cash Back at their favorite stores.
Our expertise lies in unlocking insights for advertisers. We find the connections in category, consumer, CRM, and our proprietary data to drive actions with insights.
Our program creates awareness and intent with the most likely buyers. Activate targeted Cash Back rates across audience engagement points to reach the right in-market audience and effectively influence purchase.
Driven by curiosity about our audience and a passion for data and technology, we elevate member experiences by aligning with their needs and connecting them to the brands they love.
In an average month, 400k people sign up to engage with 3500+ brands
New Rakuten buyers make an average of 13 trips in their first 30 days
65% of buyers purchase within the first month of signing up
New buyers make 2 purchases in their first month
Once we have them, they're hooked. 72% of shoppers stay with Rakuten
In an average month, 400k people sign up to engage with 3500+ brands
New Rakuten buyers make an average of 13 trips in their first 30 days
65% of buyers purchase within the first month of signing up
New buyers make 2 purchases in their first month
Once we have them, they're hooked. 72% of shoppers stay with Rakuten
Our program gives advertisers a complete picture of shopper, category, and platform insights. We work with our partners to determine the right Cash Back rates, targeting strategy, promotions, and media mix to amplify results.
Create a connected cash back strategy to reach, retain, reactivate, and reward your audience everywhere they shop–online, in-store, or in the app.
Engineered to achieve specific business objectives, Goal-Based Solutions leverage Cash Back, data, media, personalization, and targeting to accomplish business outcomes.
Leverage brand dollars to drive retailer engagement, reach in-market shoppers, and win traffic and sales from competitors.
Increase visibility and awareness of your branded offers with cross-channel media placements.
Explore proven strategies and results from Rakuten brand partners.
A leading high-end department store wanted to test the incremental value gained from their Rakuten program.
Read the Case StudyWhat happens after acquisition is critical to long term success.
Read the Case StudyShutterfly proves the effectiveness of Cash Back with an elasticity test.
Read the Case Study