The most rewarding way to shop

Rakuten connects merchants to millions of shoppers, offering Cash Back, deals, and rewards from all their favorite brands.

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Rakuten is a leading shopping platform

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    Scale

    Rakuten offers Cash Back, deals, and shopping rewards on the world’s largest selection of products and services. To date, our 17M+members have earned over $4.6 billion in Cash Back at their favorite stores.

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    Customer & Market Intelligence

    Our expertise lies in unlocking insights for advertisers. We find the connections in category, consumer, CRM, and our proprietary data to drive actions with insights.

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    Personalization & Targeting Solutions

    Our program creates awareness and intent with the most likely buyers. Activate targeted Cash Back rates across audience engagement points to reach the right in-market audience and effectively influence purchase.

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    Member-Centric Experiences

    Driven by curiosity about our audience and a passion for data and technology, we elevate member experiences by aligning with their needs and connecting them to the brands they love.

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We know what it takes to move someone

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    Sign Up

    In an average month, 400k people sign up to engage with 3500+ brands

  • Ready to Shop

    New Rakuten buyers make an average of 13 trips in their first 30 days

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    First Purchase

    65% of buyers purchase within the first month of signing up

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    Drive to Next Purchase

    New buyers make 2 purchases in their first month

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    Retention

    Once we have them, they're hooked. 72% of shoppers stay with Rakuten

Get more rewarding performance

Our program gives advertisers a complete picture of shopper, category, and platform insights. We work with our partners to determine the right Cash Back rates, targeting strategy, promotions, and media mix to amplify results.

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    Cash Back Strategies

    Create a connected cash back strategy to reach, retain, reactivate, and reward your audience everywhere they shop–online, in-store, or in the app.

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    Goal-based Solutions

    Engineered to achieve specific business objectives, Goal-Based Solutions leverage Cash Back, data, media, personalization, and targeting to accomplish business outcomes.

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    Co-Op Marketing
    & Retail Media

    Leverage brand dollars to drive retailer engagement, reach in-market shoppers, and win traffic and sales from competitors.

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    Media

    Increase visibility and awareness of your branded offers with cross-channel media placements.

Maximizing results for brands

Explore proven strategies and results from Rakuten brand partners.

Our Partners

macys
Sephora
GAP
Walmart
Best Buy
Discovery
Chime
bloomingdales
Gametime
JCREW
Grubhub
Marriott Bonvoy
Instacart
Hilton
Ulta
Bark
National Geography
Sams Club
Petsmart
Neiman Marcus
Mattress Firm
Sealy
Nordstrom
Weber
Peacock
Uber
Verizon
Sketchers
Spanx
Wilson
ticketmaster
AT&T
Anine Bing
GoodYear
AARP
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Ready to win your audience?

Contact Us