Last Updated: December 13, 2021

Ebates Performance Marketing, Inc dba Rakuten Rewards (hereinafter referred to as “Rakuten”, “we”, or “us”) operates this corporate website at (“Site”) to information to businesses about the services Rakuten makes available for merchants and advertisers (“Client Services”). This privacy policy applies to business representatives visiting this Site and describes how we collect and use personal information about you, with whom we share personal information, how we protect this information, and your rights in relation to the information collected by the Site. This privacy policy does not address information collected from or about consumers as part of the services provided by Rakuten on or our Rakuten consumer applications, which is set forth at Additional terms set forth in our commercial agreements with merchants and advertisers may govern your use of our Client Services. Rakuten is part of the Rakuten Group, which includes the affiliates and subsidiaries of our parent company Rakuten Group, Inc., based in Tokyo, Japan. If you have any questions or concerns about our use of your personal information, please contact us using the contact details provided in the Contact Information section of this privacy policy.

  1. COLLECTION OF INFORMATION. We collect certain information from and about you when you visit our Site. This information is further described below. Information we collect includes:
    • Personal Identifiers and online identifiers such as your name, business address, phone number, e-mail address; browser and device information such as such as your device’s Internet protocol (“IP”) address; unique device identifiers as well as hardware or operating system device identifiers (e.g., IDFA for iOS and AAID for Android); and information about the type of Internet browser, browser language and operating system you use; connection type (wired or Wi-Fi); the region where your device is located; network to which your device is connected; geo-IP data; and the mobile carrier (if available).
    • Information about your behavior on this Site regarding your browsing, usage, and interactions, such as information that allows us to identify browsers and devices we have interacted with previously, the website you came from before and visited after, and information related to the pages you are viewing on the Site.
    • Cookie Information – we may set cookies on your web browser (or use other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment) when you visit this Site. For details related to the cookies that we use as well as instructions for opting-out, click here.
  1. USE OF INFORMATION. We use the information we collect from or about you on our Site in the following ways:
    • to contact you and/or provide information requested by you, including access to our newsletters, blogs, and other marketing information about the Client Services;
    • to respond to applications and inquiries of prospective merchants and advertisers;
    • to conduct internal analysis to provide and understand the audiences for, and improve the effectiveness of, our Site, the Client Services, and our marketing of the Client Services;
    • to respond to inquiries and requests of our Site users.

To the extent permitted by applicable law, we also collect, create, process and store information that is not personal information, such as sets of aggregate data and other generalized information, including de-identified information about Site browsing, usage and interactions that does not reveal or relate to your identity. We retain the right to use and disclose information that is not personal information in any manner permitted by law.

  1. SHARING OF INFORMATION. We disclose information about you and your usage of our Site as follows:
    • to third parties that are providing services on our behalf. For example, (a) when you apply for participation as a merchant on our program, we may share information submitted by you with third party vendors to authenticate and/or supplement your application information; or (b) we may share information in connection with a sweepstakes, contest or other promotions you entered for the purposes of facilitating such promotion;
    • to infrastructure, technology, operational and other service providers to help support the infrastructure necessary to operate the Site; or
    • to our group companies and other partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Services), or who otherwise process personal information for purposes that are described in this privacy policy, notified to you when we collect your personal information, or notified to you by the group company or partner.

We may also disclose information about you:

    • if we are required to do so by law or legal process;
    • in response to a valid request from law enforcement authorities or other government officials;
    • when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
    • if necessary to protect the vital interests or legal rights of another individual;
    • in connection with a corporate reorganization or a sale or transfer of all or a portion of our business or asset; or
    • to any other person with your consent to the disclosure.
  1. YOUR RIGHTS. If you wish to access, correct, update or request deletion of personal information we have collected from or about you, to the extent required by applicable laws, please reach out to us here. If you indicate that you would like to receive email marketing from us or you consented to receive email marketing messages, you may opt-out of receiving those communications from us at any time by following the instructions in those communications. Alternatively, you can contact us using the contact details provided under the “Contact Information” heading below. We will respond to all requests we receive from individuals wishing to exercise their rights in accordance with applicable data protection laws.

  2. OPT-OUTS AND WITHDRAWAL OF CONSENT. If you do not want your personal information to be used by us for marketing purposes, you may opt out of such disclosures by sending an email here or visiting our cookie policy located here.

  3. CALIFORNIA RESIDENTS. This Site collects information from business representatives related to Client Services offered to businesses. This Site is intended for business-to-business interactions only and is not intended for consumers.  To the extent you are California consumer who has visited this Site and wish to exercise your right to delete or opt-out of the use of your personal information for marketing purposes, please contact us here.

  4. RETENTION OF DATA. We may retain information about you for as long as it is necessary to fulfill the purposes described Section 2. Some of your information may be retained in our systems even after you request deletion of your information, in order to comply with our obligations under applicable law, collect fees owed, resolve disputes, enforce our legal rights, otherwise use internally in a lawful manner that is reasonably aligned with the purposes set forth under this privacy policy and compatible with the context in which the information was provided, and to undertake any investigations necessitated by the foregoing.

  5. SECURITY. We take appropriate technical and organizational measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of personal information. This includes the necessary physical, electronic and managerial procedures designed to protect data integrity, access and use. Please note that no method of transmission over the Internet or method of electronic storage is 100% secure. As a result, we strive to protect your personal information but cannot ensure or warrant the security of your information against any possible loss or unauthorized access.

  6. THIRD PARTY SITES AND PARTNERS. Our Site may contain links to other websites, and other websites may also reference or link to our Site. Visiting these other websites or clicking on links on these third-party sites is at your own risk, as these other domains and/or websites are not controlled by us. We do not endorse, screen, or approve, and are not responsible for the privacy or data collection practices or content of such other websites. We encourage our users to read the privacy policies and terms of use of each website with which they interact, to understand their practices.

  7. CHANGES TO THIS PRIVACY POLICY. We reserve the right to change or replace this privacy policy at any time to reflect any changes in our privacy practices. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material privacy policy changes if and where this is required by applicable data protection laws. Any changes or replacement will be posted on our website related to this privacy policy and located at here. You can see when this privacy policy was last updated by checking the “last updated” date displayed at the top of this privacy policy. We encourage you to review our privacy policy on a regular basis.

  8. CONTACT INFORMATION. We use reasonable processes to ensure compliance with this privacy policy and periodically verify that the privacy policy is accurate. We encourage you to raise any concerns using the contact information provided below and we will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of information. For any questions about our privacy practices, you may contact us by email at Our postal address is: Rakuten Rewards, 800 Concar Drive, Suite 175, San Mateo, CA 94402.