Last Updated: December 16, 2022










Ebates Performance Marketing, Inc dba Rakuten Rewards (hereinafter referred to as “Rakuten”, “we”, or “us”) operates this corporate website at (“Site”) to provide information to businesses about the services Rakuten makes available for merchants and advertisers (“Client Services”). This privacy policy applies to business representatives visiting this Site and applying to participate in our programs and describes how we collect and use personal information about you, with whom we share personal information, how we protect this information, and your rights in relation to the information collected in relation to the Site. This privacy policy does not address information collected from or about consumers as part of the services provided by Rakuten on or our Rakuten consumer applications, which is set forth at Additional terms set forth in our commercial agreements with merchants and advertisers may govern your use of our Client Services. Rakuten is part of the Rakuten Group, which includes the affiliates and subsidiaries of our parent company Rakuten Group, Inc., based in Tokyo, Japan.

CATEGORIES AND SOURCES OF PERSONAL INFORMATION WE COLLECT. We collect certain personal information from and about you when you visit or interact with our Site.

We collect the following information directly from you, when you provide it or send it to us:

    • Personal Identifiers such as your name, business address, phone number, e-mail address, company name and location, and any other personal information contained in the content of your inquiry or any contest or sweepstakes entry you submit;

We collect the following types of information from and about you automatically when you visit our site:

    • Online identifiers, including browser and device information such as such as your device’s Internet protocol (“IP”) address; unique device identifiers as well as hardware or operating system device identifiers (e.g., IDFA for iOS and AAID for Android); and information about the type of Internet browser, browser language and operating system you use; connection type (wired or Wi-Fi); the region where your device is located; network to which your device is connected; geo-IP data; and the mobile carrier (if available).
    • Information about your activity and behavior on this Site regarding your browsing, usage, and interactions, such as information that allows us to identify browsers and devices we have interacted with previously, the website you came from before and visited after, and information related to the pages you are viewing on the Site.
    • Cookie Information – we may set cookies on your web browser (or use other technologies like clear gifs, web beacons or similar devices, including devices that function in the mobile environment) when you visit this Site. For details related to the cookies that we use as well as instructions for opting-out, click here.

We do not collect, use, or disclose any personal information that is defined as “sensitive” personal information under the California Consumer Privacy Act of 2018, as thereafter amended (“CCPA”) or other U.S. state privacy laws, as applicable.

We use the information we collect from or about you on our Site in the following ways:

  • to contact you and/or provide information requested by you, including access to our newsletters, blogs, and other information about the Client Services;
  • to directly market or otherwise promote the Client Services to you;
  • to evaluate and respond to applications and inquiries of prospective merchants and advertisers;
  • to conduct internal analysis to provide and understand the audiences for, and improve the effectiveness of, our Site, the Client Services, and our marketing of the Client Services;
  • to respond to inquiries and requests of our Site users.

To the extent permitted by applicable law, we also collect, create, process, store, use and disclose information that is not personal information, such as sets of aggregate data and other generalized information, including de-identified information about Site browsing, usage and interactions that does not reveal or relate to your identity or the identity of your company. We will maintain any deidentified information in that format and will not attempt to reidentify it. 

We disclose personal information about you and your usage of our Site as follows:

  • to third parties that are providing services on our behalf. For example, (a) when you apply for participation as a merchant on our program, we may share information submitted by you with third party vendors to authenticate and/or supplement your application information; or (b) we may share information in connection with a sweepstakes, contest or other promotions you entered for the purposes of facilitating such promotion;
  • to technology, infrastructure, operations and other service providers to help support the infrastructure necessary to operate and improve the Site; or
  • to our group companies and other partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Site and Services), or who otherwise process personal information for purposes that are described in this privacy policy, notified to you when we collect your personal information, or notified to you by the group company or partner.

We may also disclose information about you:

  • if we are required to do so by law or legal process, including in response to a valid request from law enforcement authorities or other government officials;
  • when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity;
  • if necessary to protect or assert our legal rights or the legal rights of another individual or entity;
  • in connection with a corporate reorganization or a sale or transfer of all or a portion of our business or asset; or
  • to any other person with your consent to the disclosure.

We do not sell, share or process your personal information for targeted marketing purposes, as those terms are defined under the CCPA or other U.S. privacy laws, as applicable.

Depending on applicable data protection laws for your jurisdiction and role, you may have certain rights regarding your personal information that we collect, use, and disclose in relation to your Site visit. In certain jurisdictions, consumers or individuals have rights to know about the personal information we process, and to access, correct, delete, and object to or limit the sale, sharing, or other processing of their personal information by opting out, or to engage an agent to exercise these rights on their behalf, as well as a right not to be discriminated against for exercising their privacy rights and to complain to the authorities in the event their privacy rights are not respected.

If you wish to access, correct, update or request deletion of personal information we have collected from or about you, to the extent required by applicable laws, please reach out to us here, or using the “Contact Information” at the end of this Privacy Policy.  If you indicate that you would like to receive email marketing from us or you consented to receive email marketing messages or other promotional communications, you may opt-out of receiving those communications from us at any time by following the unsubscribe instructions in those communications. Alternatively, you can contact us as provided under the “Contact Information” heading below. We will respond to all requests we receive from individuals wishing to exercise their rights in accordance with applicable data protection laws.

SHINE THE LIGHT. California law permits residents of California to request certain details about how their information is shared with third parties for their direct marketing purposes. We do not share your information with third parties for their direct marketing purposes.

NOTICE REGARDING INFORMATION OF MINORS. This Site and any related services are intended for adults 18 years of age or over, and we do not knowingly collect, sell, share, or process for targeted advertising the personal information of individuals under 18 years of age without affirmative authorization or without verifiable opt-in consent from a parent for those under age 13.

RETENTION OF DATA. We may retain information about you for as long as it is necessary to fulfill the purposes described Section 2. Some of your information may be retained in our systems even after you request deletion of your information, in order to comply with our obligations under applicable law, resolve disputes, enforce our legal rights, and undertake any investigations necessitated by the foregoing, as well as otherwise use internally in a lawful manner that is reasonably aligned with the purposes set forth under this privacy policy and compatible with the context in which the information was provided.

INFORMATION SECURITY. We take appropriate technical and organizational measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of personal information. This includes the necessary physical, electronic and managerial procedures designed to protect data integrity, access and use. Please note that no method of transmission over the Internet or method of electronic storage is 100% secure. As a result, we strive to protect your personal information but cannot ensure or warrant the security of your information against any possible loss or unauthorized access.

CHANGES TO THIS PRIVACY POLICY. We reserve the right to change or replace this privacy policy at any time to reflect any changes in our privacy practices or applicable laws. When we update our privacy policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material privacy policy changes if and where this is required by applicable data protection laws. Any changes or replacement will be posted on the Site.  You can see when this privacy policy was last updated by checking the “last updated” date displayed at the top of this privacy policy. We encourage you to review our privacy policy on a regular basis.

We encourage you to raise any concerns with this privacy policy or our practices using the contact information provided below and we will investigate and attempt to resolve any complaints regarding our collection, use and disclosure of personal information. For any questions about our privacy practices, you may contact us by email at Our postal address is: Rakuten Rewards, 800 Concar Drive, Suite 175, San Mateo, CA 94402.