The 2025 holiday season is unfolding in a value-first economy — one where loyalty is earned, not assumed. As outlined in Part 1 of our Holiday Outlook, shoppers are stacking benefits, shopping earlier, and switching brands in pursuit of meaningful...
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Marketing Strategies READ MOREPost Purchase Takeover: Put Your Brand Front and Center After Checkout
Q4 is noisy. Competition is fierce. The Post Purchase Takeover helps cut through by putting your brand in front of...
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Insights READ MOREHoliday Shoppers Split on Spending as Retailers Double Down on Incentives
A new study from Rakuten, conducted with The Harris Poll, shows a holiday season that’s shaping up to be anything...
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Marketing Strategies READ MOREWinning Holiday 2025: Securing Shoppers’ Finite Spend
PwC recently released its 2025 Holiday Outlook, highlighting the trends shaping this year’s peak season. Holiday 2025 is shaping up...
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Insights READ MOREWhere Rakuten Members Plan to Spend—and Save—This Holiday Season
It’s that time of year again — when shoppers start making their holiday lists, wallets in hand, and an eye...
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Insights READ MOREThe Holiday Outlook 2025
2025 has been a year of persistent uncertainty — for both retailers and consumers. Economic signals continue to fluctuate, and...
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Insights READ MOREHow Retailers Can Stand Out this Back-to-School Season
Back-to-School shopping is kicking off earlier than ever this year. According to the National Retail Federation, 67% of back-to-school shoppers...
