Insights

From Spring to Back-to-School: Shopper Trends and Advertising Strategies for Q2 & Q3 2025

From Spring to Back-to-School: Shopper Trends and Advertising Strategies for Q2 & Q3 2025

Rakuten's Q2 2025 State of the Industry report explores the key consumer and market trends that will define the next few months, and outlines the strategies brands must adopt to stay competitive in a market that’s increasingly focused on value...

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  • Consumers Are Investing in Self-Care, Quality, and Experiences: How They’re Making Smarter Spending Choices on What Matters Most
    Insights

    Consumers Are Investing in Self-Care, Quality, and Experiences: How They’re Making Smarter Spending Choices on What Matters Most

    In response to tighter budgets, consumers are becoming more strategic with their spending. Impulse shopping is on the decline, as...

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  • Rakuten Optimism Golden Link Awards 2025 | Nominations Now Open!
    Other

    Rakuten Optimism Golden Link Awards 2025 | Nominations Now Open!

    The 2025 Rakuten Optimism Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate...

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  • The Q1 2025 Playbook: Insights & Strategies to Win in a Complex Retail Landscape
    Marketing Strategies

    The Q1 2025 Playbook: Insights & Strategies to Win in a Complex Retail Landscape

    As we step into 2025, brands and retailers face a paradox. On paper, the economy is recovering, yet many consumers...

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  • Price Magic: Capturing sales in a value-driven market
    Marketing Strategies

    Price Magic: Capturing sales in a value-driven market

    Price Magic represents a strategic solution to one of the most pressing challenges in modern retail: staying competitive in a...

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  • Product Spotlight: Programmatic Loyalty
    Marketing Strategies

    Product Spotlight: Programmatic Loyalty

    Marketers today face increasing pressure to stretch every ad dollar while proving strong return on ad spend (ROAS). With acquisition costs...

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  • Unwrapping Holiday 2024: Intentional Shoppers, Early Sales, and Self-Gifting
    Insights

    Unwrapping Holiday 2024: Intentional Shoppers, Early Sales, and Self-Gifting

    The 2024 holiday season has revealed a major shift in shopper behavior. Unlike last year, when retail sales peaked around...

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