News

Fashion & Finance: The new economic realities of luxury consumers

Rakuten and Vogue Business investigate how luxury shoppers are responding to economic uncertainty. More than 1,000 luxury fashion consumers in the US were surveyed to find out how they are responding to new economic realities. This research investigates how shoppers are funding luxury purchases; the brands they are prioritizing; and the impact of macroeconomic trends […]
Insights

The Holiday Outlook

Shoppers are poised to spend throughout the season. Are you ready?  Holiday shopping has seen an undeniable pull forward this year and the seasonal race to steal share has intensified with looming economic uncertainty and persistent shopper demand.   Rakuten maintains the Holiday outlook is positive for retailers over the next two weeks if they can […]
Insights

Cash Back optimizes performance

Shutterfly proves the effectiveness of Cash Back Brands often ask us what’s the best Cash Back rate to power optimal performance against their business targets. Any decision to increase or decrease Cash Back rate impacts margins and gross profit. Whether or not it makes sense to offer a higher Cash Back rate depends on demand […]
Marketing Strategies

Your first call for higher AOV

Average order value is a critical dimension of successful retailing, and the need to maximize purchase size and value is particularly important as the world enters a period of increased market uncertainty.    Connecting brands with valuable shoppers is the foundation of everything we do. Our model uses the appeal of Cash Back to encourage […]
Marketing Strategies

Your first call for data-driven affiliate strategy 

We all know that success in the affiliate business is based on your relationships with partners. This was never truer than today because we’re all under so much pressure to deliver greater sales and profit. But what makes for a great relationship has changed considerably in the past several years. In today’s data- and insights-driven […]
Marketing Strategies

Cash Back is a precision tool

Consumers are still spending but their loyalty is fleeting The past few months have been an interesting economic ride. Typically, when there is high inflation, consumers react by spending less. But they’ve done the exact opposite. Consumers have continued to spend, despite inflation and we’ve seen monthly retail spend keep pace with inflationary activity.   Right […]

Affiliate Marketing is here to stay

The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands to leverage – especially in volatile […]

Improved standards will drive affiliate industry growth

Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand. Along with the growth of e-commerce, affiliate marketing has proven to be a pivotal and increasingly critical channel for brands […]

The Great Trade Down

When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]

Behind the Cash Back 2022

On September 8th, we hosted our annual Q4 webinar Behind the Cash Back. Our panel of experts discussed strategies to drive holiday shopping during the busiest, and most opportunistic, time of year. The insight packed hour included: New insight into shopper behavior and trends in retail and ecommerce.  Actionable planning and targeting strategies to drive […]

Back-to-School: 3 steps to win the season

Officially, the Back-to-School (BTS) season starts mid-June and lasts until August. Though that’s the case, the season is showing signs of lengthening, with some brands extending their BTS season to September. Moreover, data shows shoppers are already shopping for the BTS season right now, which should only give brands more incentivization to start their efforts […]

Cultivating Brand Loyalty

Customer loyalty has changed. Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations. The pandemic has also altered how retailers connect with their customers and how shoppers engage with their favorite brands. Those who were once brand loyal are now exposed […]