Our latest research with eMarketer reveals a critical truth: MMM frameworks aren’t built for affiliate marketing’s trust-driven, always-on nature. Many marketers see strong affiliate performance in practice, yet their models don’t fully reflect it—leading to underinvestment in a channel that...
New Research with eMarketer Reveals Why MMM Undervalues Affiliate Marketing And What Marketers Can Do About It
-
Insights READ MOREProtected: Marketing Mix Modeling: Why Affiliates Are Misread
There is no excerpt because this is a protected post.
-
Marketing Strategies READ MOREPost Purchase Takeover: Put Your Brand Front and Center After Checkout
Q4 is noisy. Competition is fierce. The Post Purchase Takeover helps cut through by putting your brand in front of...
-
Insights READ MOREHoliday Shoppers Split on Spending as Retailers Double Down on Incentives
A new study from Rakuten, conducted with The Harris Poll, shows a holiday season that’s shaping up to be anything...
-
Marketing Strategies READ MOREWinning Q4 2025: Turning Consumer Shifts into Strategic Wins
The 2025 holiday season is unfolding in a value-first economy — one where loyalty is earned, not assumed. As outlined...
-
Marketing Strategies READ MOREWinning Holiday 2025: Securing Shoppers’ Finite Spend
PwC recently released its 2025 Holiday Outlook, highlighting the trends shaping this year’s peak season. Holiday 2025 is shaping up...
-
Insights READ MOREWhere Rakuten Members Plan to Spend—and Save—This Holiday Season
It’s that time of year again — when shoppers start making their holiday lists, wallets in hand, and an eye...
