Cash Back is king of loyalty perks

Recent research from Marigold and Econsultancy shows over half of adults globally prioritize points or reward systems over all other loyalty perks. Consumers expect value in return for their loyalty and Cash Back is a great way to deliver it.

Here’s what’s trending in 2024

New York Fashion Week came and went, and now the fashion world is buzzing with new trends and of the moment designers. We loved GLAMOUR’s run down of the trends you need to know (and shop) in 2024. Keep reading to see their piece. And once you know what’s trending, read on as we’re sharing which categories are hot on Rakuten in the first weeks of 2024.

2024 privacy changes and the impact on advertisers

2024 brings a massive shift in the digital advertising landscape, with the long-awaited death of the third-party cookie. These cookies hold a wealth of user data, allowing advertisers to target individuals with unprecedented accuracy. But concerns over privacy have led Google to finally phase out third-party cookies in 2024. So, what does this mean for advertisers and the future of digital marketing?
Marketing Strategies

3 strategies to boost your end-of-year sales

Cyber Week may be behind us, but the buying season isn’t over yet. This is the homestretch. For retailers, these final days leading up to Christmas are a crucial window to capitalize on lingering gift-seekers and solidify year-end goals. Use these strategies to wrap up the holiday shopping season – and the year – on a high note.
Marketing Strategies

5 affiliate marketing tips for 2024

In today's marketing landscape, cost-effectiveness and measurable results are non-negotiables. That's largely why affiliate marketing is quickly becoming core to many marketing strategies. Its performance-based nature and high ROI make it an irresistible draw for brands looking to maximize impact. If you’re looking for guidance on launching or refining your affiliate marketing strategy in 2024, these five tips will guide you toward success.

Retail sales events driving purchase and loyalty this holiday season

Green Monday is just days away and we anticipate 2023 shoppers will stay engaged as they look for the next round of discounts and deals following Black Friday and Cyber Monday.

Last call for holiday shoppers: The December Push is on

December is shaping up to be a make-or-break month for the retail industry. While consumers are expected to spend throughout the holiday season, they will also be more discerning in their purchasing decisions, continuing to take advantage of deep discounts and waiting for the best deals. Retailers, therefore, must maintain a presence in the final weeks to maximize sales and maintain customer loyalty.

Drive elevated performance with Rakuten’s Champion Buyer Events

Each year, Rakuten holds hundreds of retail events both online and in-store that drive volume of shopper traffic and create opportunities for merchants to get in front of engaged shoppers. One of our most performant events are our Champion Buyer Events.

Rakuten x Athletic Apparel Brand make holiday shopping more rewarding

Last year, we wrote the Q4 playbook to help our merchants maintain shopper attention and maximize performance on Rakuten throughout the season. Here’s what happened when one brand ran the playbook.

Retailers must bring the holiday magic to stay competitive

It seems this holiday shopping season is kicking off with a not-so-cheerful start. Holiday sales growth is expected to slow for the second consecutive year as lingering inflation, high interest rates, and student loan repayments loom over consumers. It’s not all doom and gloom, though. Despite economic pressures, the growing consensus is that consumers will spend, and holiday sales will grow.

6 stats every affiliate marketer needs to know

Affiliate marketing is a powerful strategy that involves partnering with publishers who promote products or services for brands in exchange for a commission on sales they generate. In this blog post, we’re listing six affiliate marketing statistics that every advertiser and affiliate marketer should know. 

Rakuten x Shoe Brand bring the joy of shopping

Around this time every year brands ask us, “How can we make the most of our holiday season success on Rakuten?” Last year, we wrote the playbook to guide them through the busy and competitive Q4. Here’s what happened when one of our brand partners ran the playbook.

Turn early holiday shoppers into long-term customers

If you’re not in front of shoppers early, you’re leaving sales on the table. Our latest blog covers strategies to capture shoppers’ attention early on and keep them coming back throughout the season.

Rakuten Holiday Playbook: 2023 insights and solutions to win

Coming into the holiday season, the pressures of higher prices and interest rates, credit card and student loan debt are building on consumers. To overcome the anticipated humdrum holiday season, here’s how brands and retailers should prepare.