The most rewarding way to shop

Rakuten connects merchants to millions of shoppers, offering Cash Back, deals, and rewards from all their favorite brands.

Rakuten is a leading shopping platform

Scale

Rakuten offers Cash Back, deals, and shopping rewards on the world’s largest selection of products and services. To date, our 17M+members have earned over $4.6 billion in Cash Back at their favorite stores.
Customer & Market Intelligence

Our expertise lies in unlocking insights for advertisers. We find the connections in category, consumer, CRM, and our proprietary data to drive actions with insights.
Personalization & Targeting Solutions

Our program creates awareness and intent with the most likely buyers. Activate targeted Cash Back rates across audience engagement points to reach the right in-market audience and effectively influence purchase.
Member-Centric Experiences

Driven by curiosity about our audience and a passion for data and technology, we elevate member experiences by aligning with their needs and connecting them to the brands they love.

We know what it takes to move someone

Sign Up

In an average month, 400k people sign up to engage with 3500+ brands

Ready to Shop

New Rakuten buyers make an average of 13 trips in their first 30 days

First Purchase

65% of buyers purchase within the first month of signing up

Drive to Next Purchase

New buyers make 2 purchases in their first month

Retention

Once we have them, they're hooked. 72% of shoppers stay with Rakuten

Sign Up

In an average month, 400k people sign up to engage with 3500+ brands
Ready to Shop

New Rakuten buyers make an average of 13 trips in their first 30 days
First Purchase

65% of buyers purchase within the first month of signing up
Drive to Next Purchase

New buyers make 2 purchases in their first month
Retention

Once we have them, they're hooked. 72% of shoppers stay with Rakuten

Get more rewarding performance

Our program gives advertisers a complete picture of shopper, category, and platform insights. We work with our partners to determine the right Cash Back rates, targeting strategy, promotions, and media mix to amplify results.

Cash Back Strategies

Create a connected cash back strategy to reach, retain, reactivate, and reward your audience everywhere they shop–online, in-store, or in the app.
Goal-based Campaigns

Engineered to achieve specific business objectives, Goal-Based Campaigns leverage Cash Back, data, media, personalization, and targeting to accomplish business outcomes.
Co-Op Marketing
& Retail Media

Leverage brand dollars to drive retailer engagement, reach in-market shoppers, and win traffic and sales from competitors.
Media

Increase visibility and awareness of your branded offers with cross-channel media placements.