About us

Since our founding in 1997, Rakuten has helped shape the way people shop online, offering Cash Back, deals and shopping rewards on the world’s largest selection of products and services. To date, our 17M members in the U.S. have earned over $4.6B in Cash Back at their favorite stores.

Rakuten Group, Inc. is one of the world’s leading Internet service companies, empowering individuals and businesses around the world. Our mission is to contribute to society by creating value through innovation and entrepreneurship. By providing high-quality services that help our users and partners grow, we aim to advance and enrich society. To fulfill our role as a Global Innovation Company, we are committed to maximizing both corporate and shareholder value.​ Today, our 70+ businesses span e-commerce, digital content, communications, fintech and professional sports, bringing the joy of discovery to more than 1.2 billion members across the world. To learn more, please visit: https://global.rakuten.com/corp/.