News

Introducing Rakuten+

Introducing Rakuten+

We’re thrilled to announce the upcoming launch of Rakuten+ this fall! The first of its kind, Rakuten+ is an exclusive membership for shopping lovers who want rewards on premium brands, offering 10% Cash Back and VIP shopping perks on participating...

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  • Back-to-school shopping has already begun. Here’s 5 tips to win shoppers
    Insights

    Back-to-school shopping has already begun. Here’s 5 tips to win shoppers

    The school year isn't over yet, but back-to-school shopping has already begun, a recent article from eMarketer. We're sharing their...

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  • How to capture new customers with Personalized Rewards
    Marketing Strategies

    How to capture new customers with Personalized Rewards

    As acquisition costs continue to rise, marketers are on the hunt for ways to strategically attract new customers without burning...

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  • The enduring power of physical stores in a digital world
    Marketing Strategies

    The enduring power of physical stores in a digital world

    In a world where the click of a button brings anything you want to your doorstep, the experience of shopping...

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  • Grab your ticket to Optimism 2024
    Events

    Grab your ticket to Optimism 2024

    Rakuten Optimism is returning to the US for the first time in five years! Our flagship event, themed “Fueling Meaningful...

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  • Cash Back is the value shoppers are looking for
    Insights

    Cash Back is the value shoppers are looking for

    Though more deliberate with their dollars, consumers are still eager to buy and are outspending compared to last year. The...

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  • Cash Back is king of loyalty perks
    Insights

    Cash Back is king of loyalty perks

    Recent research from Marigold and Econsultancy shows over half of adults globally prioritize points or reward systems over all other...

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