Marketing Strategies

5 posts in 'Marketing Strategies'
Marketing Strategies

Strategies to drive holiday shopping during the busiest, and most opportunistic, time of year.

In our Behind the Cash Back post we recapped key learnings from our Q4 webinar, focusing on the four changes in shopper behavior that will impact the approach to the retail calendar.   Brands are met with both an opportunity – capture their share of wallets and shoppers – and a challenge. Retain their customers. So, […]
Marketing Strategies

Your first call for higher AOV

Average order value is a critical dimension of successful retailing, and the need to maximize purchase size and value is particularly important as the world enters a period of increased market uncertainty.    Connecting brands with valuable shoppers is the foundation of everything we do. Our model uses the appeal of Cash Back to encourage […]
Marketing Strategies

Your first call for data-driven affiliate strategy 

We all know that success in the affiliate business is based on your relationships with partners. This was never truer than today because we’re all under so much pressure to deliver greater sales and profit. But what makes for a great relationship has changed considerably in the past several years. In today’s data- and insights-driven […]
Marketing Strategies

Cash Back is a precision tool

Consumers are still spending but their loyalty is fleeting The past few months have been an interesting economic ride. Typically, when there is high inflation, consumers react by spending less. But they’ve done the exact opposite. Consumers have continued to spend, despite inflation and we’ve seen monthly retail spend keep pace with inflationary activity.   Right […]
Marketing Strategies

Cultivating Brand Loyalty

Customer loyalty has changed. Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations. The pandemic has also altered how retailers connect with their customers and how shoppers engage with their favorite brands. Those who were once brand loyal are now exposed […]