Marketing Strategies

To maintain attention and drive sustained spend throughout the remainder of Q3 and Q4, consider the following tactics when planning your second half cash back strategy with Rakuten.

Investing in a cash back strategy is a great way for marketers to win the wallets of shoppers who are getting smarter and savvier across the board.

As technology advances and options expand, customer expectations continue to skyrocket. Consumers expect convenience, to be rewarded on their everyday purchases, and a connected experience regardless of where the touchpoint is taking place. Brands are challenged with how to meet these demands in a way that adds value to their customers.

From loyalty programs and cash back incentives to the rise of retail events, consumers have an arsenal of tools at their disposal for saving big on almost any purchase these days.

In recent months, businesses have shifted from a growth mentality to one that focuses on efficiency. They’re scrutinizing their spend, and consequently, marketers are being asked to do more with less.

Have you bought anything pre-owned online yet? Resale is a large and fast-growing segment of e-commerce. According to Statista, online sales of resale items were projected to exceed $77B in 2022 and rise to almost $200B by 2030.

In our Behind the Cash Back post we recapped key learnings from our Q4 webinar, focusing on the four changes in shopper behavior that will impact the approach to the retail calendar.  

Average order value is a critical dimension of successful retailing, and the need to maximize purchase size and value is particularly important as the world enters a period of increased market uncertainty.   

We all know that success in the affiliate business is based on your relationships with partners. This was never truer than today because we’re all under so much pressure to deliver greater sales and profit. But what makes for a great relationship has changed considerably in the past several years.

The past few months have been an interesting economic ride. Typically, when there is high inflation, consumers react by spending less. But they’ve done the exact opposite. Consumers have continued to spend, despite inflation and we’ve seen monthly retail spend keep pace with inflationary activity.  

Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations.