Marketing Strategies

Cyber Week may be behind us, but the buying season isn’t over yet. This is the homestretch. For retailers, these final days leading up to Christmas are a crucial window to capitalize on lingering gift-seekers and solidify year-end goals. Use these strategies to wrap up the holiday shopping season – and the year – on a high note.

In today's marketing landscape, cost-effectiveness and measurable results are non-negotiables. That's largely why affiliate marketing is quickly becoming core to many marketing strategies. Its performance-based nature and high ROI make it an irresistible draw for brands looking to maximize impact. If you’re looking for guidance on launching or refining your affiliate marketing strategy in 2024, these five tips will guide you toward success.

December is shaping up to be a make-or-break month for the retail industry. While consumers are expected to spend throughout the holiday season, they will also be more discerning in their purchasing decisions, continuing to take advantage of deep discounts and waiting for the best deals. Retailers, therefore, must maintain a presence in the final weeks to maximize sales and maintain customer loyalty.

Each year, Rakuten holds hundreds of retail events both online and in-store that drive volume of shopper traffic and create opportunities for merchants to get in front of engaged shoppers. One of our most performant events are our Champion Buyer Events.

If you’re not in front of shoppers early, you’re leaving sales on the table. Our latest blog covers strategies to capture shoppers’ attention early on and keep them coming back throughout the season.

Coming into the holiday season, the pressures of higher prices and interest rates, credit card and student loan debt are building on consumers. To overcome the anticipated humdrum holiday season, here’s how brands and retailers should prepare.

In this post, we'll dive into several omni-channel strategies that retailers should consider integrating or improving upon, not only to thrive during the competitive holiday season but to sustain this approach well beyond

To maintain attention and drive sustained spend throughout the remainder of Q3 and Q4, consider the following tactics when planning your second half cash back strategy with Rakuten.

Investing in a cash back strategy is a great way for marketers to win the wallets of shoppers who are getting smarter and savvier across the board.

As technology advances and options expand, customer expectations continue to skyrocket. Consumers expect convenience, to be rewarded on their everyday purchases, and a connected experience regardless of where the touchpoint is taking place. Brands are challenged with how to meet these demands in a way that adds value to their customers.

From loyalty programs and cash back incentives to the rise of retail events, consumers have an arsenal of tools at their disposal for saving big on almost any purchase these days.

In recent months, businesses have shifted from a growth mentality to one that focuses on efficiency. They’re scrutinizing their spend, and consequently, marketers are being asked to do more with less.