Challenge
After a tumultuous 2020, FitFlop was looking for ways to attract new customers to its full line of comfortable and fashionable footwear. FitFlop was highly interested in expanding its efforts via consumer intent data.
CASE STUDY FitFlop drives engagement and first-time buyers with Personalized Rewards
Solution
Based on FitFlop’s goals and requirements, Rakuten Rewards recommended leveraging their partnership with Rakuten Advertising to launch a Personalized Rewards campaign.
Personalized Rewards is a dynamic way to:
- Utilize first-party audience data from Rakuten Rewards.
- Pinpoint key audience members based on their intent.
- Serve members personalized ads at speed and scale.
Results
FitFlop saw a 149% increase in new-to-file buyers, and of the new-to-file orders within the campaign, 83% were net-new to FitFlop.
In addition, this improvement in new-to-file buyers helped FitFlop achieve an overall increase in shopping trips by 195%.
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