Insights

Affiliate Marketing is here to stay

The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.
News

Improved standards will drive affiliate industry growth

Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.
Insights

The Great Trade Down

When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]
Events

Behind the Cash Back 2022

On September 8th, we hosted our annual Q4 webinar Behind the Cash Back. Our panel of experts discussed strategies to drive holiday shopping during the busiest, and most opportunistic, time of year.
Marketing Strategies

Cultivating Brand Loyalty

Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations.