February 13, 2024
Insights
Accessible luxury doesn’t need to diminish exclusivity
When it comes to luxury shopping, what was once out of reach for many is now becoming more attainable. This is opening doors for a new generation of luxury buyers. Rakuten Chief Revenue Officer, Julie Van Ullen, shared an article on accessible luxury with Retail TouchPoints.
November 23, 2022
Marketing Strategies Your first call for data-driven affiliate strategy
We all know that success in the affiliate business is based on your relationships with partners. This was never truer than today because we’re all under so much pressure to deliver greater sales and profit. But what makes for a great relationship has changed considerably in the past several years.
October 1, 2022
Marketing Strategies Cash Back is a precision tool
The past few months have been an interesting economic ride. Typically, when there is high inflation, consumers react by spending less. But they’ve done the exact opposite. Consumers have continued to spend, despite inflation and we’ve seen monthly retail spend keep pace with inflationary activity.
October 1, 2022
Insights Affiliate Marketing is here to stay
The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.
October 1, 2022
News Improved standards will drive affiliate industry growth
Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.
September 23, 2022
Insights The Great Trade Down
When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]
September 22, 2022
Events Behind the Cash Back 2022
On September 8th, we hosted our annual Q4 webinar Behind the Cash Back. Our panel of experts discussed strategies to drive holiday shopping during the busiest, and most opportunistic, time of year.
June 15, 2022
Marketing Strategies Cultivating Brand Loyalty
Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations.