Marketing Strategies

Investing in loyal customers and how Rakuten helps retain them

In recent months, businesses have shifted from a growth mentality to one that focuses on efficiency. They’re scrutinizing their spend, and consequently, marketers are being asked to do more with less.

Meet Gen Z: Fueling the future of retail

Younger consumers have the urge to splurge. Recent data from McKinsey found that 61% of Gen Z intend to splurge in 2023. Similarly, Visa found Gen Z to be the only age group that, in any given month in the past 2.5 years, was spending more than they were a year prior.

Summer 2023: What consumers are shopping and how to win them

What do travel, footwear, and pets have in common? If you guessed these are some of the faster growing categories on Rakuten as of recent – that’s right. While economic pressures are driving a focus on value and savings, we’re continuing to see shoppers spend money.

Gen Z’s Love for In-Store Shopping: Why Physical Shopping and the Omni-Channel Experience Matters

In Rakuten’s last blog post, we talked about Gen Z being a key driver of retail spend. In this piece, we will dive into a few pro-tips on how to enhance their in-store shopping experience.  

Redefining Luxury for Growth

Luxury is poised for continued economic resilience and steady growth. Despite market turbulence, the global luxury market grew 20% in 2022 reaching $1.65 trillion dollars.

The Retail Calendar Revolution

Despite unpredictable market conditions, retail sales have remained remarkably stable. Interestingly, the National Retail Federation anticipates retail sales will grow between 4% and 6% in 2023.

How Are Inflationary Concerns Impacting Consumer Spending?

Inflation has retreated from the four-decade high it reached last summer, but consumers continue to feel the impact as inflation is still higher than pre-pandemic levels.

Savvy shopping will stay top of mind in 2023

Consumer spend remained positive through December 2022, despite consistent pressure for high inflation rates. In particular, the second half of the year saw a steady decline in inflation with the year closing at a 6.5% inflation rate.

Rakuten Proves Incrementality of Our Cash Back Program

We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners.

A return to health for retail

The start of 2023 looks vastly different than the beginning of 2022. For the first time in three years, retailers are entering the new year with more predictable conditions consistent with the ebbs and flows of regular economic cycles.

What’s ahead for affiliate in 2023

To drive maximum growth, every affiliate marketer must look ahead to understand how their category and customers will evolve. So, what’s ahead for affiliate? We asked our experts to point out the most important trends they expect in the next 12-18 months.
Marketing Strategies

How the cash back customer can propel resale retail

Have you bought anything pre-owned online yet? Resale is a large and fast-growing segment of e-commerce. According to Statista, online sales of resale items were projected to exceed $77B in 2022 and rise to almost $200B by 2030.