Rakuten

Insights

Cash Back optimizes performance

Brands often ask us what’s the best Cash Back rate to power optimal performance against their business targets. Any decision to increase or decrease Cash Back rate impacts margins and gross profit.
News

Fashion & Finance: The new economic realities of luxury consumers

More than 1,000 luxury fashion consumers in the US were surveyed to find out how they are responding to new economic realities.
Insights

The Holiday Outlook

Holiday shopping has seen an undeniable pull forward this year and the seasonal race to steal share has intensified with looming economic uncertainty and persistent shopper demand.  
Marketing Strategies

Strategies to drive holiday shopping during the busiest, and most opportunistic, time of year.

In our Behind the Cash Back post we recapped key learnings from our Q4 webinar, focusing on the four changes in shopper behavior that will impact the approach to the retail calendar.  
Marketing Strategies

Your first call for higher AOV

Average order value is a critical dimension of successful retailing, and the need to maximize purchase size and value is particularly important as the world enters a period of increased market uncertainty.   
Marketing Strategies

Your first call for data-driven affiliate strategy 

We all know that success in the affiliate business is based on your relationships with partners. This was never truer than today because we’re all under so much pressure to deliver greater sales and profit. But what makes for a great relationship has changed considerably in the past several years.
Marketing Strategies

Cash Back is a precision tool

The past few months have been an interesting economic ride. Typically, when there is high inflation, consumers react by spending less. But they’ve done the exact opposite. Consumers have continued to spend, despite inflation and we’ve seen monthly retail spend keep pace with inflationary activity.  
Insights

Affiliate Marketing is here to stay

The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.
News

Improved standards will drive affiliate industry growth

Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.
Insights

The Great Trade Down

When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]
Events

Behind the Cash Back 2022

On September 8th, we hosted our annual Q4 webinar Behind the Cash Back. Our panel of experts discussed strategies to drive holiday shopping during the busiest, and most opportunistic, time of year.
Marketing Strategies

Cultivating Brand Loyalty

Over the last two years, the pandemic has changed the loyalty equation for brands, presenting a new set of customer needs and expectations.