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To drive maximum growth, every affiliate marketer must look ahead to understand how their category and customers will evolve. So, what’s ahead for affiliate? We asked our experts to point out the most important trends they expect in the next 12-18 months.

Have you bought anything pre-owned online yet? Resale is a large and fast-growing segment of e-commerce. According to Statista, online sales of resale items were projected to exceed $77B in 2022 and rise to almost $200B by 2030.

Brands often ask us what’s the best Cash Back rate to power optimal performance against their business targets. Any decision to increase or decrease Cash Back rate impacts margins and gross profit.

More than 1,000 luxury fashion consumers in the US were surveyed to find out how they are responding to new economic realities.

Holiday shopping has seen an undeniable pull forward this year and the seasonal race to steal share has intensified with looming economic uncertainty and persistent shopper demand.  

In our Behind the Cash Back post we recapped key learnings from our Q4 webinar, focusing on the four changes in shopper behavior that will impact the approach to the retail calendar.  

Average order value is a critical dimension of successful retailing, and the need to maximize purchase size and value is particularly important as the world enters a period of increased market uncertainty.   

We all know that success in the affiliate business is based on your relationships with partners. This was never truer than today because we’re all under so much pressure to deliver greater sales and profit. But what makes for a great relationship has changed considerably in the past several years.

The past few months have been an interesting economic ride. Typically, when there is high inflation, consumers react by spending less. But they’ve done the exact opposite. Consumers have continued to spend, despite inflation and we’ve seen monthly retail spend keep pace with inflationary activity.  

The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.

Affiliate marketing is here to stay. The importance of having an established e-commerce strategy is growing every day. Businesses are increasingly taking to the space to both spread awareness and drive revenue for their brand.

When is good, good enough? The Great Trade-down represents a shifting of consumer mindset, in which they are still buying the things they want, but they are making a different decision on where to go and how. For example, if you’re used to buying your tee shirts at a luxury department store, maybe now you […]