February 13, 2024
Insights
Accessible luxury doesn’t need to diminish exclusivity
When it comes to luxury shopping, what was once out of reach for many is now becoming more attainable. This is opening doors for a new generation of luxury buyers. Rakuten Chief Revenue Officer, Julie Van Ullen, shared an article on accessible luxury with Retail TouchPoints.
April 19, 2023
Insights The Retail Calendar Revolution
Despite unpredictable market conditions, retail sales have remained remarkably stable. Interestingly, the National Retail Federation anticipates retail sales will grow between 4% and 6% in 2023.
April 18, 2023
Insights How Are Inflationary Concerns Impacting Consumer Spending?
Inflation has retreated from the four-decade high it reached last summer, but consumers continue to feel the impact as inflation is still higher than pre-pandemic levels.
February 9, 2023
Insights Savvy shopping will stay top of mind in 2023
Consumer spend remained positive through December 2022, despite consistent pressure for high inflation rates. In particular, the second half of the year saw a steady decline in inflation with the year closing at a 6.5% inflation rate.
February 8, 2023
News Rakuten Proves Incrementality of Our Cash Back Program
We get asked about incrementality all the time. We have new data that proves the incremental revenue Rakuten Cash Back programs deliver for our brand partners.
January 5, 2023
Insights A return to health for retail
The start of 2023 looks vastly different than the beginning of 2022. For the first time in three years, retailers are entering the new year with more predictable conditions consistent with the ebbs and flows of regular economic cycles.
January 4, 2023
Insights What’s ahead for affiliate in 2023
To drive maximum growth, every affiliate marketer must look ahead to understand how their category and customers will evolve. So, what’s ahead for affiliate? We asked our experts to point out the most important trends they expect in the next 12-18 months.
January 4, 2023
Marketing Strategies How the cash back customer can propel resale retail
Have you bought anything pre-owned online yet? Resale is a large and fast-growing segment of e-commerce. According to Statista, online sales of resale items were projected to exceed $77B in 2022 and rise to almost $200B by 2030.
December 3, 2022
Insights Cash Back optimizes performance
Brands often ask us what’s the best Cash Back rate to power optimal performance against their business targets. Any decision to increase or decrease Cash Back rate impacts margins and gross profit.
November 25, 2022
News Fashion & Finance: The new economic realities of luxury consumers
More than 1,000 luxury fashion consumers in the US were surveyed to find out how they are responding to new economic realities.
November 25, 2022
Insights The Holiday Outlook
Holiday shopping has seen an undeniable pull forward this year and the seasonal race to steal share has intensified with looming economic uncertainty and persistent shopper demand.
November 23, 2022
Marketing Strategies Strategies to drive holiday shopping during the busiest, and most opportunistic, time of year.
In our Behind the Cash Back post we recapped key learnings from our Q4 webinar, focusing on the four changes in shopper behavior that will impact the approach to the retail calendar.
November 23, 2022
Marketing Strategies Your first call for higher AOV
Average order value is a critical dimension of successful retailing, and the need to maximize purchase size and value is particularly important as the world enters a period of increased market uncertainty.