Rakuten's Q2 2025 State of the Industry report explores the key consumer and market trends that will define the next few months, and outlines the strategies brands must adopt to stay competitive in a market that’s increasingly focused on value...
From Spring to Back-to-School: Shopper Trends and Advertising Strategies for Q2 & Q3 2025
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Insights READ MOREConsumers Are Investing in Self-Care, Quality, and Experiences: How They’re Making Smarter Spending Choices on What Matters Most
In response to tighter budgets, consumers are becoming more strategic with their spending. Impulse shopping is on the decline, as...
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Other READ MORERakuten Optimism Golden Link Awards 2025 | Nominations Now Open!
The 2025 Rakuten Optimism Golden Link Award nominations are officially open! Help us honor the best and brightest in affiliate...
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Marketing Strategies READ MOREThe Q1 2025 Playbook: Insights & Strategies to Win in a Complex Retail Landscape
As we step into 2025, brands and retailers face a paradox. On paper, the economy is recovering, yet many consumers...
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Marketing Strategies READ MOREPrice Magic: Capturing sales in a value-driven market
Price Magic represents a strategic solution to one of the most pressing challenges in modern retail: staying competitive in a...
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Marketing Strategies READ MOREProduct Spotlight: Programmatic Loyalty
Marketers today face increasing pressure to stretch every ad dollar while proving strong return on ad spend (ROAS). With acquisition costs...
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Insights READ MOREUnwrapping Holiday 2024: Intentional Shoppers, Early Sales, and Self-Gifting
The 2024 holiday season has revealed a major shift in shopper behavior. Unlike last year, when retail sales peaked around...
